I’m Aprajita Kohli, the CEO and strategist at Megrisoft Limited, UK. I’m additionally a author, mentor, blogger, social media fanatic, and traveller. Megrisoft Limited is a number one digital advertising and marketing agency with operations within the UK and India and is listed on BSE India. I started my journey within the UK 15 years in the past as a pupil, and over time, I’ve established my very own enterprise right here. My dedication extends past company management as I’ve devoted my efforts to narrowing the cultural and enterprise hole between these two nations.

Furthermore, I’m the initiator of three startups, notably the distinguished Global Women Magazine, Femest.

What made you begin your organization/firms?

Business will not be one thing that attracted me from the preliminary years of my research in London. I studied Journalism and Public Relations for my bachelor’s and MBA in International Business on the University of Greenwich, London.
It was solely once I began my MBA that the course intrigued me and sparked my curiosity in integrating know-how, understanding extra about my means to make enterprise choices, and difficult myself to boost an organisation’s aggressive benefit.

After gaining expertise in numerous gross sales roles, I took the initiative to develop Megrisoft’s attain by opening a subsidiary within the UK in 2016. More lately, I’ve launched a worldwide girls’s journal, Femest, devoted to that includes tales and interviews of girls from numerous fields.

Your accomplishments until now

I favor to not quantify my achievements as I imagine girls accomplish one thing vital day by day. However, I’m pleased with some vital milestones. I characterize Megrisoft UK in partnership with the UK authorities on a “UK in India” marketing campaign, which pledges progress in the direction of gender equality. The marketing campaign has solely 113 firms from India and the UK.

After establishing Megrisoft UK, I used to be accountable for working in the direction of gender equality, which has led to extra girls working as in comparison with males at Megrisoft. Notably, I used to be honoured to be featured within the ebook ’75 Years 75 Women 75 Words’, a undertaking initiated by Caroline Rowett, the British Deputy High Commissioner in Chandigarh. I’ve actively empowered girls by mentoring roles at Delhi University and the University of Greenwich, London.

In the UK, I’ve been mentoring younger college students, guiding them by college life and serving to
them navigate the cultural variations they encounter.

The challenges

In enterprise, day by day is a brand new problem, whether or not it’s teamwork or working along with your purchasers, however the largest hurdle or problem a girl can face in enterprise is the difficulty of “Gender Equality”.

We typically hear about world progress in girls’s empowerment, but there may be nonetheless vital floor to cowl in reaching equality within the office.

I’ve attended quite a few worldwide conferences and occasions the place I used to be the youngest and sole feminine participant. In these conditions, I typically confronted judgment or was underestimated attributable to my gender. Overcoming this main problem and establishing an equal footing within the company world has been demanding.

Future Plans

My plans are centred round additional increasing the influence of my present initiatives. A key focus shall be on the expansion and worldwide attain of Femest, my world digital girls’s journal, significantly exploring new areas and bringing extra numerous voices and tales to the forefront.

I purpose to strengthen Megrisoft’s worldwide presence by deepening our ties between the UK and India. In the realm of mentorship, I plan to proceed to empower extra girls and younger college students. I’m significantly excited by growing applications that present them the instruments and information to achieve their respective fields.

Furthermore, I’m exploring new ventures that align with my ardour for know-how, schooling,
and girls’s empowerment. I’ve additionally began my Digital consultancy, the place I shall be serving to startups and younger
entrepreneurs, particularly girls, by increase a digital advertising and marketing platform for companies and
elevating small manufacturers.

Expectations from authorities

My expectations from the governments in India and the UK are primarily centered on fostering a extra conducive surroundings for worldwide enterprise collaborations and girls’s empowerment.

Firstly, I anticipate extra assist for cross-border commerce and funding initiatives, facilitating smoother operations for companies like Megrisoft in each nations.

I stay up for an elevated give attention to digital innovation and know-how, with insurance policies that assist the expansion of digital advertising and marketing and tech startups.

An important expectation is the development of girls’s empowerment and gender equality. I stay up for extra initiatives to assist girls entrepreneurs, present mentorship alternatives,
and tackle gender disparities within the workforce.

Stress Busters

To handle stress, I have interaction in numerous actions that assist preserve a wholesome work-life steadiness. Physical train, equivalent to yoga, is essential to my routine. Additionally, spending high quality time with household and mates is essential. It helps me keep grounded and related to my very own identification.

I additionally worth the significance of steady studying and private development. Attending workshops, seminars, or on-line programs associated to my area or pursuits helps me keep engaged and motivated.

Beyond entrepreneurship

Beyond entrepreneurship, my pursuits prolong into artistic and private pursuits. I’m channelling my ideas and experiences into writing a bilingual ebook, which has been a satisfying solution to categorical and share my journey and insights.

Additionally, I’ve a eager curiosity in pictures. Capturing moments, landscapes, and on a regular basis life by my Fujifilm provides me a singular solution to see the world and doc my travels and experiences. Lastly, exploring new espresso locations is considered one of my easier joys. It combines my love for espresso with discovering new spots, every with its character and story.