The Malayalam movie trade was in for a impolite shock lately when multiplex large PVR INOX pulled out Malayalam movies from screens nationwide. Even movie industries like Telugu, who purchased dubbing rights to Malayalam movies incurred losses when the movies had been immediately pulled out. The Film Employees Federation of Kerala (FEFKA) was in no temper to present in but it surely appears like a decision has been reached. (Also Read: PVR INOX’s feud with Mollywood explained. Here’s why releases of Malayalam films have been stalled across country)

PVR INOX says ‘issue resolved’

An announcement re-tweeted by Kamal Gianchandani, CEO of PVR Pictures Limited, on Saturday night states that the multiplex chain is able to display Malayalam movies from Vishu (April 14), after stopping screening of movies within the language on Eid (April 11). The assertion shared by trade tracker Sreedhar Pillai reads, “#PVRINOX vs Kerala Film Producers Association issue over #VPF resolved! #PVRINOX Will start advance booking in all their properties for new and earlier released #Malayalam films with immediate effect. Probably from late tonight or tomorrow- #Vishu day!”

FEFKA takes a stand and calls for compensation

FEFKA took a stand earlier on Saturday, stating at a press meet that no Malayalam movie shall be given to any PVR INOX-owned display until producers are compensated for the loss suffered in the previous few days. Unnikrishnan B, common secretary of FEFKA introduced this at a press convention the place Aadujeevitham director Blessy and Varshangalkku Shesham director Vineeth Sreenivasan had been additionally current, in line with PTI.

Unnikrishnan claimed that the dispute between PVR INOX and the Kerala Film Producers Association (KFPA) arose concerning the digital print payment (VPF) charged by the multiplex. The KFPA lately launched their very own service referred to as Producers’ Digital Content (PDC), sad with the steep value charged by QUBE and UFO. A number of days in the past in an announcement, Kamal shared that it was ‘illegal’ for the KFPA to ask them to stream films via PDC alone, which made them take a stand.

“As a countermeasure, PVR, with a cartel-like strategy, decided not to show any Malayalam film on any of the theatres or screens owned by them across India. This has caused a significant financial loss as well as mental pressure to producers, including Blessy,” stated Unnikrishnan. He additionally claimed that the multiplex chain doesn’t have the ‘courage’ to take a stand in different south Indian states and was taking ‘unfair advantage’ of them.

“It is not only a query of the issues of the movie producers, it’s also a query of the satisfaction of Malayalam cinema and Malayalees as a complete. Therefore, now we have determined that except the producers are compensated for the loss they’ve suffered for the variety of days their movies weren’t proven, no Malayalam cinema could be given to any PVR theatre or display wherever. The producers’ affiliation have additionally assured us of their help,” Unnikrishnan said. Vineeth said that this issue affects all artists working in the Malayalam film industry, not just the producers.

Mollywood is on a streak

Mollywood has been doing particularly well this year, with recent releases all being received well. Films like Nalsen and Mamitha Baiju’s Premalu, Mammootty’s Bramayugam, Soubin Shahir and Sreenath Bhasi’s Manjummel Boys and Prithviraj Sukumaran’s Aadujeevitham – The Goat Life released in close succession and received good reviews not just in Kerala but other states also. Fahadh Faasil’s Aavesham, Vineeth’s Varshangalkku Shesham and Unni Mukundan’s Jai Ganesh were released this week.

With inputs from PTI

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