Film exhibition firm PVR Cinemas has opened Kerala’s first ever IMAX together with a 12-screen superplex at Lulu Mall within the state capital right here.

The cinemas, which will probably be opened to the general public from December 5, was formally inaugurated collectively by the Chairman and Managing Director of PVR Limited, Ajay Bijli, Chairman and Managing Director of LuLu Group International, M A Yusuff Ali and the Joint Managing Director of PVR Limited, Sanjeev Kumar Bijli, on Thursday night.

Sanjeev Kumar Bijli mentioned the group was very optimistic in regards to the Kerala market.

”We have had a profitable enterprise with the Lulu Mall. We are thrilled to deliver the primary superplex in Thiruvananthapuram which is consistent with our enlargement technique within the South,” Bijli advised PTI.

Strengthening its foothold throughout markets, the brand new property is served in a palatial setting with the best normal of leisure making it the state’s most superior cinema. ”The 12-screen property is an modern excellence; internet hosting worldwide codecs like IMAX and 4DX, 2 of PVR’s luxurious codecs, LUXE meant for an viewers section that needs an excellent and unique expertise. The different eight screens present utmost consolation with final row recliners,” PVR Group mentioned.

With this launch, PVR Cinemas has its presence in Thiruvananthapuram with 14 screens throughout two properties and a complete of 27 screens in 4 properties and 311 screens throughout 50 properties within the South.

Explaining the enlargement plans in south India, Bijli mentioned by subsequent yr, a complete of 31 screens will probably be opened in Bengaluru whereas 5 extra screens will probably be launched in Chennai.

The new screens in Thiruvananthapuram have ‘2K RGB + Laser projectors’ that ship ultra-high decision, sharp and vibrant photos. In addition, the audis are geared up with superior Dolby 7.1 immersive audio and Next-Gen 3D expertise. ”This will probably be PVR’s fourth superplex format within the nation after its success in New Delhi, Bengaluru and Noida,” Bijli mentioned.

Asked in regards to the proliferation of OTT platforms affecting the prospects of the cinemas, Bijli mentioned multiplexes present an out of dwelling leisure. ”Going out with your loved ones and mates and having fun with the films with the perfect sound system and an immersive viewing expertise is an altogether completely different expertise,” Bijli mentioned.

He mentioned each the OTTs and the multiplexes can co-exist.

”In the final six months, now we have had superhits like ‘RRR’, ‘PS1’, ‘Kantara’, ‘Drishyam 2’, ‘Top Gun Maverick’ and lots of extra. Meanwhile, OTTs have additionally launched quite a few good films. Basically the OTTs and the multiplexes can co-exist. they’ll present the viewers a distinct sort of viewing expertise,” Bijli mentioned.

With this opening, PVR strengthens its development momentum in FY 2022-23 with 876 screens at 176 properties in 76 cities of India and Sri Lanka. Cine lovers are trying ahead to having fun with the primary ever IMAX within the state with the Hollywood film, ‘Avatar 2’, which is scheduled to be launched on December 16.

(This story has not been edited by Devdiscourse employees and is auto-generated from a syndicated feed.)