93.5 RED FM, India’s main personal radio and leisure community launched its newest ‘Bajao for a Cause’ marketing campaign, “We For Veterans” on the event of Armed Forces Flag Day. The marketing campaign goals to lift funds for courageous troopers and veterans. ‘Bajao for a trigger’ is Red FM’s annual marketing campaign, an initiative of social significance taken as much as elevate consciousness and funds to assist the trigger. The marketing campaign will help in mobilizing and motivating the viewers to contribute in direction of the noble explanation for defending and serving our motherland. Red FM is urging its viewers to grasp their duty in direction of our ex-servicemen. Featuring twenty inspiring tales of veterans from throughout the nation, the marketing campaign will improve the normal bond with the listeners.

Speaking on the announcement, Nisha Narayanan, Director & COO, RED FM, and Magic FM, mentioned, “Our philosophy ‘Bajaate Raho’ goes as far as reflecting on the serious issues that we raise through the medium. Red FM ‘Bajao for a cause’ is one such initiative that is conducted in all markets and stations supporting multiple causes. With ‘We For Veterans’ we aim to raise funds for those who protected us by putting their lives at risk. We often hear stories of their bravery and valour, but we rarely understand the challenges that an ex-serviceman faces. We believe every saga has its own sacrifices and this campaign is a great step in providing a better life to the veterans. We urge our listeners to support the cause and give back to those who have served the nation.” Talking in regards to the initiative, Secretary, Kendriya Sainik Board Commodore, HP Singh, mentioned, “Since 1949, 7th December has been celebrated as The Armed Forces Day to honor our brave soldiers who laid their lives protecting the nation. This day strengthens the bond that the citizens have with the armed forces. Under the Ministry of Defence, Armed Forces Flag Day is a charitable fund that aims to financially assist ex-servicemen and their dependents, so they can live an honorable life. In the last financial year, ApproxRs. 398 Crores from this fund was utilised to provide financial assistance to 1.74 lakh veterans. Through our collaboration with Red FM, we strongly believe in reaching the masses for maximum impact. Since this contribution offers rebates to individuals under the income tax act and corporate organizations under the CSR initiatives, we hope the citizens continue contributing to the Armed Forces Flag Day Fund.” The marketing campaign is rolled out in 21 stations throughout the nation.

About 93.5 RED FM RED FM stands out as not solely India’s largest radio channels, but in addition one of many largest leisure networks. We are hyperlocal, hypervocal, and with our model philosophy and perspective ‘Bajaate Raho!’ We are on the core of millennials’ hearts. By leveraging our two-decades-old legacy and experience, we sow the seeds of a ‘bigger than life expertise’. We thrive on the emotional reference to the listeners and viewers common by way of a large footprint of 69 radio stations throughout the nation. We create unique podcasts, digital exhibits, and on-ground occasions, characteristic unbiased music, make 360-degree noise, and communicate the reality. As the ‘station of expression’ RED FM boasts over 431 award-winning campaigns together with BEST BRAND, BEST FM STATION, and BEST RJs.

(This story has not been edited by Devdiscourse employees and is auto-generated from a syndicated feed.)