Red Havas has introduced the enlargement of its Technology, Innovation and Business observe with the appointment of Myrna Van Pelt (lead picture) as Red’s head of know-how and enterprise within the Australian market.

With Van Pelt’s extremely regarded business experience, her appointment will spearhead additional progress and variety of shopper work on this vital business sector.

“Technology innovation sits at the centre of contemporary industry practices, driving new ways of working, deepening engagement levels with customers and the rapid evolution in the way we consume, protect and use information. This is a strategic priority area for Red Havas globally, and we are delighted to bring in new talent to help drive further expansion of the technology innovation offer for our clients,” mentioned CEO of Red Havas Australia, Shane Russell.

“Myrna’s appointment forms part of a strategic alignment to drive Red’s world-leading technology, business and innovations capabilities in the Australian market. I have a vested interest in this development, and given my background in enterprise tech from my agency leadership roles in the US, I will be focused on bringing additional executive-level commitment to the growth of Red Havas’ technology and business offer.”

Van Pelt commented that the fast uptake of recent and rising applied sciences is driving main shifts in how companies want to speak, notably throughout enterprise know-how.

“As organisations shift from awareness to adoption of enterprise strength solutions in the emerging technology sphere, there’s an urgent need for the development of meaningful content to provide a compelling story, both for vendors and customers alike,” mentioned Van Pelt.

“The rapid pace of change and development in the areas of quantum computing, AI, accelerated Cloud adoption, digital health, and the urgent scramble for advanced cyber security solutions, all the way through to the ongoing digital transformation journey for enterprise, education and government, means that comms will continue to play a critical role in the broader understanding and adoption of these solutions.”

“I am thrilled to be landing in a progressive agency such as Red Havas, with its global network, talented teams, and client roster. Joining an international agency, and one that is on a fast growth track like Red Havas, my goal will be to help organisations deliver on the vision of making technology innovation more meaningful,” Van Pelt added.

Having held in-house home and company management roles throughout enterprise and client know-how manufacturers all through her 20-year profession, Myrna’s expertise consists of international and nationwide manufacturers similar to Telstra, Apple, Optus, Oracle, TomTom, Veeam, Motorola, Dimension Data and Royal Philips. She will draw on this heritage for the advantage of Red Havas shoppers.

Van Pelt will report back to managing accomplice for company and public affairs Matt Thomas, who welcomed the appointment, strengthening Red’s present capabilities on this space.

“Following on from her technology innovation portfolio as practice head and MD of a number of international agencies, including H&K, Zeno, and global lead client roles in Europe across the technology spectrum, Myrna brings proven strategic understanding of the innovation narrative and will boost our vision in expanding our tech and business offer,” Thomas mentioned.

Van Pelt relies out of Red’s Sydney workplace and can assist shoppers throughout Australia and New Zealand.