Noida: Redcliffe Labs launched a need-of-the-hour wellness marketing campaign, ‘Be Your Own Sheroes- Learn, Prevent, Screen’ throughout cervical most cancers month. The month-long marketing campaign, initiated in January 2024, was dedicated to illuminating the significance of early detection and preventive measures towards cervical most cancers. The initiative was carried out on a pan-Indian scale and strives to empower girls to handle their well being proactively. It aimed to construct a more healthy and extra knowledgeable India the place every girl is the hero of her well being and well-being. The marketing campaign has reached over 5 million folks in 220+ cities throughout India, with over 75 per cent engagement charge, making a long-lasting influence on the significance of early detection and preventive measures towards cervical most cancers. The marketing campaign was designed to equip girls with information in regards to the danger elements, signs, and screening choices like HPV and pap smear assessments obtainable for cervical most cancers, fostering a proactive strategy to their well-being. Moreover, getting well being checkups for cervical most cancers could be very possible and cost-effective, as it’s required as soon as each three years.

Dr Sohini Sengupta, Medical Laboratory Director, Redcliffe Labs, mentioned, “Since per cent of working women in India are not vaccinated against cervical cancer, the need for our ‘Be Your Own Sheroes’ campaign becomes even more evident. Also, the survival rate in stage I cervical cancer can increase by up to 90 per cent with a timely diagnosis and the right treatment at the right time. This highlights the profound impact of early detection and preventive measures. Our mission with the campaign is to increase awareness among women about the importance of regular screenings and vaccinations, empowering them to take proactive steps in their health journey. By doing so, we aim to foster a future where cervical cancer is not only treatable but preventable, creating a healthier and more informed Bharat.”

As a part of the marketing campaign, the corporate actively engaged with people to lift consciousness amongst girls in regards to the significance of standard screenings and vaccinations for prevention. A mix of on-line campaigns throughout social media channels and on-the-ground well being camps is being applied. They have been conducting webinars and reside classes with skilled oncologists and gynaecologists throughout digital media platforms, in addition to internet hosting offline consciousness camps throughout India.