Image was shared by Alia Bhatt. (Courtesy:aliaabhatt )

Reliance Brands, a part of Reliance Retail Ventures Ltd (RRVL), is planning to purchase Ed-a-Mamma, a kidswear model promoted by Bollywood actress Alia Bhatt, in response to an trade supply. The main retailer would finally purchase the corporate, which specialises in offering sustainable clothes choices for youths at reasonably priced charges.

Talks between Reliance Brands and the kidswear retailer, which primarily sells on-line are within the ultimate phases, the trade supply mentioned. According to a media report, the deal is estimated to be round Rs 300 crore.

The deal would assist strengthen Reliance Brands’ play into the branded kidswear phase, which is quickly rising within the nation. Ed-a-Mamma model is owned by Eternalia Creative and Merchandising, during which Alia Bhatt is a director. The firm was integrated in 2019.

An e-mail despatched to Reliance Brands remained unanswered by the point of submitting of the story. Established in 2007, Reliance Brands has collaborated with of over 50 worldwide manufacturers and operates over 2,000 shops in India.

It has a portfolio of brand name partnerships which incorporates AK-OK, Armani Exchange, Bally, Bottega Veneta, Burberry, Canali, Coach, Diesel, Dune, Emporio Armani, Ermenegildo Zegna, Gas, Giorgio Armani, Hamleys, Hugo Boss, Jimmy Choo, Michael Kors, Mothercare, Muji, Paul & Shark, Paul Smith, Pottery Barn, Ritu Kumar, Salvatore Ferragamo, Satya Paul, Steve Madden, Superdry, Scotch & Soda, Tiffany & Co, Versace, Villeroy & Boch and West Elm.

While RRVL is the holding firm of retail operations of billionaire Mukesh Ambani-led Reliance Industries Ltd.

(Except for the headline, this story has not been edited by NDTV employees and is printed from a syndicated feed.)