By Shruti Srivastava and Anurag Kotoky


India’s hinterland is witnessing a consumption revival, which at first glance looks like good news for Asia’s third-largest economy.

Sales of motorcycles and tractors are near or above pre-pandemic levels, helping fuel a rally in Hero MotoCorp Ltd., India’s top motorcycle maker. Shares of farm-equipment maker Mahindra & Mahindra Ltd. have doubled since the end of March.

Part of that recovery is due to increased cash flows in rural areas thanks to good rainfall, robust crop output, and government handouts to workers and farmers to offset the coronavirus crisis.

But even with rural areas home to 70 per cent of the nation’s 1.3-billion people and contributing roughly half of India’s gross domestic product, the $2.7 trillion economy is still expected to contract for the first time in more than four decades. That’s because rising farm incomes don’t appear widespread and non-farm workers worried about job losses aren’t spending.

“Let’s not exaggerate that higher income will lead to everyone buying and spending,” said Madan Sabnavis, chief economist at Care Ratings Ltd. in Mumbai. “It may not happen because even if the income may go up, my ability to spend may not.”

Preliminary calculations suggest that farmers’ earnings per hectare of wheat — one of India’s two main crops — will increase by about 9 per cent to 16,017.96 rupees ($214) this year. That’s based on an estimated crop area of 33.4 million hectares and total output of 107 million tons, and assuming that cost of production stays unchanged from a year ago.

After accounting for inflation, those gains will be meager at best in a country where 93 million hectares of the total 140 million-hectare agriculture land come in sizes of less than one hectare, leaving farmers with little to invest in mechanization or spend to revive demand in the economy.

Mahindra’s June tractor sales jumped 47 per cent month-on-month to 35,844 units, but the growth was a modest 8 per cent from a year ago — a period when sales had been damped by a protracted economic slowdown. It’s similar with Hero’s numbers: sales of 450,744 units represent a more than four-fold growth from a month ago, but are 27 per cent lower than a year ago.

Last month’s numbers probably reflect pent-up demand following a nationwide lockdown that led to zero sales in April.

The rally in tractor and motorcycle makers helped to spur a nearly 44 per cent gain in the S&P BSE Sensex from its lows touched in March. For the year, the index is still down 9.3 per cent, with the wider NSE Nifty 500 index mirroring the trend.


What Bloomberg Economists Say

“India’s stock market has bounced sharply from its lows earlier this year, even as the economy looks increasingly set for a prolonged U-shaped slump. Our analysis of earnings call transcripts of 70 Nifty 500 firms points to a significant room for disappointment that could damp stock market optimism.”

— Abhishek Gupta, India economist

To ease the pain in farm areas, Prime Minister Narendra Modi’s government increased this year’s allocation for a rural jobs program. But those jobs pay just 202 rupees a day — lower than the officially prescribed minimum wage of 347 rupees a day for unskilled farm labor — and is seen doing little to drive demand in India’s consumption-led economy.

“Rural growth will only keep the overall growth from slipping further,” said Dharmakirti Joshi, chief economist at Crisil Ltd. “If urban doesn’t perform it will spill over.”