Taylor Swift and Travis Kelce are all anybody is speaking about heading into Super Bowl weekend, however how is the pop celebrity affecting the National Football League ’s backside line as legions of ‘Swifties’ turn out to be soccer followers?

Sports finance knowledgeable Carrie Potter, an knowledgeable on the subject and lecturer within the Rice University Department of Sport Management , is offered to debate Swift’s influence on the NFL.

“The Taylor Swift effect is dominating headlines this week as Super Bowl LVIII approaches,” Potter mentioned. “Her influence has created record shattering revenues for the NFL, the Kansas City Chiefs and Travis Kelce, in addition to attracting an entire new genre of fans to the sport. A study in 2021 by the SSRS Sports Poll confirmed that 46% of the NFL fan base was female, the highest of any professional sports league in the U.S. With the Taylor Swift effect, there is no doubt that this percentage now well exceeds 50%.”

But who’re Taylor Swift’s followers? According to Viberate, 78% are between the ages of 18-34 and more than 60% are female .

“When you pair this with the fact that 85% of all purchasing power is controlled or influenced by women and that the Super Bowl is known notoriously as the biggest day of the year for advertisers, any ‘Blank Space’ that remained in the NFL sphere is now full of new female fans who will watch or attend the game, cheer loudly at every camera pan to Swift and drive record shattering revenues for the weekend that will grow the NFL’s bottom line and strengthen its position as the most valuable sports league in the world,” Potter mentioned.

From a monetary and fan development perspective, Potter mentioned the NFL followers with “Bad Blood” can be effectively suggested to “Shake it Off” as a result of the Taylor Swift impact is benefiting everybody in sports activities.

In addition to serving on Rice’s college, Potter is a monetary, enterprise and strategic advisor to skilled and retired athletes.

Prior to launching The Carrie Potter Group in 2006, Potter was vice chairman of PMG Sports and Entertainment in Washington, D.C. She is an knowledgeable on designing and implementing monetary plans and enterprise methods; monetary assertion evaluation; funding automobiles; nonprofit monetary administration; and monetary workshops for ladies and athletes. Potter is a Certified Financial Planner™ and Registered Investment Advisor. More details about her is on-line at https://profiles.rice.edu/faculty/carrie-potter.

To schedule an interview with Potter, contact Amy McCaig, senior media relations specialist at Rice, at 713-348-6777 or amym@rice.edu .