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Roposo, a trends-first platform delivering LIVE experiences and procuring, unveiled its new model marketing campaign ‘Feel the Vibe’ as we speak. The marketing campaign seems to carry the platform’s core proposition of ‘shopatainment’ to life, embracing the shoppers’ want for self-expression, being on prime of what’s trending, and celebrating their individuality. It unifies the worlds of creator-driven LIVE movies throughout completely different genres and procuring, offering customers and reside streamers entry to an array of novel and thrilling experiences.
The ‘Feel The Vibe’ marketing campaign encapsulates the essence of Roposo by a fascinating model movie titled ‘Pretend Nahi, Trend Karo’. The video demonstrates how its goal demographic, Gen-Z who are inclined to function with a way of Fear of Missing Out (FOMO), will be up to date with the most recent traits on the platform. It emanates from a deep understanding of the patron’s need to be seen and heard, stand out from the group, and most significantly, to by no means miss out on what’s scorching and what’s not. The marketing campaign goals to convey Roposo’s innovation, tailor-made to satisfy the altering evolving calls for and insights of shoppers, aside from creating consciousness and fostering model affiliation. The marketing campaign shall be showcased on the company web site as properly as numerous platforms just like the Play Store, AppStore, social media, and Glance Smart Lock Screen.
Roposo’s creator-led, interactive, LIVE exhibits immerse shoppers in essentially the most trending and distinctive pop-cultural and social moments throughout classes. These embody a wide selection of content material codecs, together with vox pop, chat exhibits, reside challenges, particular person creator exhibits, multicasts, and recreation exhibits on leisure, trend, way of life, meals & cooking, health, sports activities, comedy, relationship & romance, artwork & décor, private finance and extra. At the identical time, shoppers can seamlessly change to looking for quirky and distinctive house merchandise, and electronics, together with stylish and classy attire, sneakers and equipment on the platform. These LIVE experiences rework shoppers from being passive viewers to energetic individuals. On Roposo, shoppers can collaborate with and co-create LIVE experiences alongside their favourite creators and specific themselves inside vibrant communities of like-minded people.
Mansi Jain, Senior Vice President & GM, Roposo stated, “In addition to the growing popularity of LIVE video content, LIVE social commerce is poised to revolutionize how Gen-Z and millennials approach shopping in the future. Recent studies suggest that the market size of LIVE commerce in India could potentially reach up to $5 billion by 2025. We are pleased that Roposo is leading the way in ‘shopatainment’, and we are excited about the opportunities it brings.”
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“Roposo is a destination for everything that is trending and can be consumed in an engaging way. It offers the ability to track topical information, view LIVE entertainment videos, attend exclusive music performances and movie launches virtually, shop for quirky products, access the latest in the world of fashion, get recommendations from their favourite influencer, and much more. We believe in listening to what our consumers want, understanding how their preferences are evolving, and forging meaningful connections with them. ‘Feel The Vibe’ as a campaign aptly encompasses this emotion, wherein users and content creators alike will resonate with this strong sentiment of uniqueness,” she elaborated.
With over 80 million energetic customers in India and 500 + reside streamers, Roposo has been streaming over 100 reside exhibits each day, with a median each day LIVE present watch hours of roughly 210,000. Every month practically 6.5 million hours of Roposo content material are watched on Glance Smart Lock Screen and the Roposo app. Roposo’s e-commerce market has been facilitating nearly 1 lakh orders day-after-day armed with a robust third-party vendor base who personal inventories of greater than 3 lakh merchandise which might be sourced regionally and globally.
Roposo powers LIVE and SHOP on Glance Smart Lock Screen current on main Android smartphones, with an energetic consumer base of over 200 million in India. Roposo can be obtainable to obtain as an app on the Google Play Store and Apple App Store.
Roposo just lately expanded its presence to Indonesia. Over the following few quarters, the corporate intends to broaden its footprint in extra markets, such because the US, Brazil, Japan, and extra.
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