40 and £1 billion…UK charity Pennies has attracted 40 new advisory board members from across retail, hospitality, payment, technology.

The FinTech venture’s tech gives customers paying by card, digital wallet and emerging payment channels, a way to add a small donation to their purchase when shopping with participating retailers.

New members include execs from Joules, Wilko, The Very Group, Dixons Carphone, British Retail Consortium, Hello Fresh, Nandos, Papa Johns, and KFC.

Their aim is to support Pennies in raising £1 billion in micro-donations for UK charities.