“Indian customers are very quick to adopt new technology and they see more opportunities with the smartphone. So I believe that rapid transition will happen,” Roh stated in response to a query from Indianexpress.com throughout an interplay on the Samsung Research Institute in Bangalore.

“Market research also shows the Indian market is shifting from feature phones to smartphones and even within smartphones from entry level to mid segment and then premium segment,” he stated, including how the truth that India is the nation with the utmost information consumption was one of many essential causes behind this development.

Samsung is the biggest smartphone producer in India in worth phrases, regardless that Xiaomi sells extra quantity, as per Counterpoint Research’s information for all of 2022. However, Samsung is the biggest handset producer in India due to its big presence within the function cellphone phase.

In response to a different query, Roh stated it was in Samsung’s DNA to consistently innovate based mostly on perception from prospects. “It is in our management core to listen to customer and reflect their needs in the product,” Roh informed Indianexpress.com, including that the corporate had many channels for this together with its gross sales, advertising and R&D arms working together with skilled researches. “We not only listen to the voice of customers but also bring new innovations to enhance their experience.”

Roh, who globally heads all the cellular enterprise of Samsung, stated with customers holding on to their telephones for longer dues to financial circumstances, the worth of a model like Samsung had gone up much more. “The more the economic condition is down, the more customers go for a reliable product to use it longer,” he stated, including that the worldwide developments now present that in an financial downturn “instead of purchasing the entry level smartphones and replacing it with new phones”, customers “purchase mid-segment or flagship segment” with longer sturdiness.

Roh, who joined Samsung in 1997, has over time performed an instrumental function within the improvement of the Galaxy model and its many iconic merchandise, together with the foldable smartphones beneath the Z sequence which have now been mainstreamed. He can also be the youngest president within the firm.

On the chance in India, Roh underlined how the nation is predicted to have over a billion smartphone customers by 2026, with over 600 million being within the 18-35 age group, making it the biggest Gen Z phase on this planet. “Demand for premium smartphones with a price tag of over $400 in India is rising quickly as the 5G network expands. The 5G smartphone market here is expected to grow by over 60% in 2023 with the premium smartphone market projected to grow by more than 30%,” he stated, including Samsung will probably be “there for the ride in India”.

Samsung which has been in India for over 27 years now, has at all times believed in Make in India and Make for India, Roh stated. Samsung’s manufacturing services in Noida have been exporting to a number of markets, he reminded.

With extra Android producers getting into the premium phase, Roh stated the strong ecosystem and multi-device connectivity which Samsung possesses will turn into the important thing differentiator. “We are continuing to bring many premium features in collaboration with our partners like Google,” he summed up.