Seoul:South Korean tech behemoth Samsung Electronics on Tuesday introduced its strategic priorities for the brand new yr, emphasising the strengthening of the corporate’s competitiveness by means of technological supremacy and adaptableness to future modifications.

In a joint New Year’s message, co-CEO and Vice Chairman Han Jong-hee and co-CEO and President Kyung Kye-hyun outlined the strategic give attention to core values, together with the pursuit of “super-gap technologies,” to take care of a aggressive edge, stories Yonhap information company.

“We will prioritise strengthening our fundamental competitiveness, including the core values that have guided Samsung Electronics, such as super-gap technologies,” they stated.

They urged its signature chipmaking enterprise, a pacesetter in semiconductor know-how for the previous 5 a long time, to additional improve its place by enhancing and widening the technological cap with its opponents.

For its cell, residence home equipment and software program division, a customer-first technique was emphasised, with a give attention to efficiency and high quality.

The two leaders additionally referred to as for proactive measures to handle future modifications, corresponding to synthetic intelligence (AI), eco-friendly practices and way of life innovation, calling for a necessity for a elementary shift in considering and the appliance of generative AI to work processes.

“We should revolutionise the way we work and our device experience by applying generative AI to work,” stated the message. “Moving from the passive green response of the past, we should pull off a fundamental shift in thinking and discover the green products of the future.”

Samsung Electronics posted a cumulative 191.2 trillion gained ($147.2 billion) in gross sales for the three quarters of 2023, down 17.5 per cent from a yr in the past.

Its working revenue tumbled 90.4 % on-year to three.74 trillion gained over the cited interval due largely to waning semiconductor demand. Its chip division reported its first monetary loss in 14 years within the first quarter.

As the world’s largest reminiscence chip maker and smartphone supplier, Samsung Electronics is predicted to launch its fourth-quarter earnings report later this month.

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