Dimapur, February 13 (MExN): Set Wet, males’s grooming model from the home of Marico, in collaboration with Mega Entertainment, is about to host the thirteenth version of Mega Mister North East. The coveted pageant now titled, ‘Set Wet Mega Mister North East 2024’, goals to construct a deeper join with the colourful individuals of the North-East, acknowledged in a press launch from the model. The organisers talked about that the pageant is being promoted by a number of channels, together with social media, native TV, and radio channels, guaranteeing widespread visibility, engagement, and participation. For the primary time ever, the pageant has prolonged its promotional footprint throughout 20 faculty campuses in key areas similar to Guwahati, Dimapur, Agartala, Shillong, Kohima, and Gangtok, establishing Set Wet kiosks in addition to hair styling cubicles at choose schools and reached 9000 college students with Set Wet Hair Styling Gel samples, it mentioned. “With this the pageant has seen a 30% growth in audition participation over last year.” 

The individuals of the Northeast are identified for his or her advanced vogue and hairstyling sense. Through Set Wet’s strategic affiliation with Mega Mister North East because the pageant title sponsor, the model goals to showcase its sturdy experience in male grooming and emphasize the significance of grooming in setting one’s vibe, it mentioned.

Somasree Bose Awasthi, Chief Marketing Officer, Marico Limited, acknowledged, “As a leader in the hair styling category, Set Wet leads hair styling conversations among the youth of India. Set Wet Mega Mister North East 2024 marks an exciting milestone in the brand’s journey. Rooted in the core message of #ApniHairStyleHiApniVibeHai this collaboration is aimed at building a deeper connect with and elevating the grooming experience of the Gen Z in the Northeast. We look forward to shaping a new era of hairstyling in the Northeastern part of India,” he said.  Abhijeet Singha, Founder of Mega Entertainment stated, “We are thrilled to have Set Wet as our strategic accomplice for Mega Mister North East 2024. The distinctive mix of Set Wet’s grooming experience and Mega Entertainment’s imaginative and prescient for redefining pageantry ensures that Mega Mister North East 2024 turns into a platform the place type, individuality, and grooming excellence converge seamlessly. 

Together, we purpose to raise the requirements of fashion within the Northeast and set new benchmarks on this planet of males’s grooming and hairstyling routine”.  

In the grand finale, the highest 3 winners of Set Wet Mega Mister North East 2024 will every be awarded a money prize of Rs. 50,000, complimented with an thrilling grooming package offered by Set Wet, providing an entire answer for his or her hairstyling wants. Additionally, they may have the coveted alternative to turn out to be Set Wet model ambassadors for the Northeast market.