In an exclusive partnership with global video platform YouTube, South Korean label SM Entertainment has announced the ‘Remastering Project’— a technology-driven approach to reintroducing classic hits that laid out the foundation of K-pop. 

The Remastering Project aims at elevating the quality of more than 300 K-pop music videos and audio tracks to a format suitable for today’s digital platforms. With better clarity and sound quality, fans can enjoy hits from veteran K-pop acts such as H.O.T., BoA, S.E.S and more. Considering the exponential boom of K-pop in the past decade, the creators of K-pop and YouTube’s partnership aims at contributing to the growth of the Korean music industry.

The partnership will further educate the global community about the history and evolution of K-pop through various campaigns including YouTube original content and YouTube Shorts challenges. This will be the second time in the recent past where YouTube has collaborated with a major K-pop label to promote its short-content feature. Earlier this year, BTS held its ‘Permission To Dance Challenge’ on YouTube Shorts which saw fans post their entries from around the globe including countries like Russia, India, South Korea, U.K, U.S. and more

SM Entertainment’s latest girl group, aespa, is also set to contribute to the partnership. Reimaging legendary girl group S.E.S’s hit single, “Dreams Come True,” the monster rookie girl group will reinterpret the existing music video, creating a brand-new take on its original style and flow. 

Elaborating on SM’s legacy at a press conference held earlier today, Sung Su Lee, CEO of SM Entertainment expressed, “Music videos are SM’s precious assets that contain everything that SM pursues and aspires. They are comprehensive contents that represent the history of K-pop and SM’s heritage that stands the test of time.” Commenting on the partnership, Sun Lee, Head of Music Partnerships (Korea & Greater China) and Artist Relations (APAC) at YouTube said, “I am delighted to be able to introduce more diverse Korean music contents to users around the world through this remastering project. YouTube will continue to support and cooperate with the Korean music industry for the digitalization and growth of the Korean music industry.”

H.O.T.’s “Descendants of Warriors”—the first release under the partnership— is now available on SMTOWN and the entertainment giant’s secondary YouTube channel, SM STATION. Other artists whose music videos will soon be featured under the partnership include S.E.S., SHINHWA, FlyTo The Sky, and BoA.