Tier 2 and beyond cities contribute two-thirds of the total online consumer demand in India, according to a report by Unicommerce, presenting a huge growth opportunity for ecommerce and retail companies in the country.

“Ecommerce firms started leveraging multiple fulfilment models to ensure error-free delivery process…online sellers also started adopting new-age technology solutions. This evolution also led to the birth of multiple SaaS solutions to help companies manage all aspects of the business,” Kapil Makhija, CEO of Unicommerce, said.