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New Delhi: Extending their present partnership, sports activities advertising and marketing company Baseline Ventures has signed a multi-year deal to proceed to completely characterize Indian cricketer Smriti Mandhana. The cricketer had first signed with the corporate in 2017.
New Delhi: Extending their present partnership, sports activities advertising and marketing company Baseline Ventures has signed a multi-year deal to proceed to completely characterize Indian cricketer Smriti Mandhana. The cricketer had first signed with the corporate in 2017.
The firm stated she has seen an increase in endorsements, sponsorships, and model worth. Its experience and efforts have resulted in securing invaluable partnerships with manufacturers equivalent to Hero MotoCorp, Red Bull, Nike, Gulf Oil, Wrangler, Hyundai, The Leela Hotels. She grew to become model ambassador for 15 manufacturers prior to now yr for which she signed multi-year offers.
The firm stated she has seen an increase in endorsements, sponsorships, and model worth. Its experience and efforts have resulted in securing invaluable partnerships with manufacturers equivalent to Hero MotoCorp, Red Bull, Nike, Gulf Oil, Wrangler, Hyundai, The Leela Hotels. She grew to become model ambassador for 15 manufacturers prior to now yr for which she signed multi-year offers.
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These collaborations haven’t solely strengthened Smriti ‘s model picture however have additionally contributed considerably to her success each on and off the sector, the corporate stated. Two months in the past, Smriti was ranked among the many prime 10 feminine athletes on the earth by way of sponsorship worth and was ranked among the many most marketable athletes.
She was the one Indian feminine athlete to make the reduce among the many international prime 10 in line with a latest research launched by Sportico and Kore.
Her social media engagement stays the best amongst feminine athletes in India, demonstrating her immense recognition and affect throughout varied platforms. She additionally grew to become the best paid feminine cricketer when the Royal Challengers Bangalore purchased her for ₹3.4 crore within the WPL.
Mandhana stated, “Over the years, they have played a pivotal role in expanding my brand presence and securing valuable endorsements. Their commitment and professionalism have been unparalleled, and I am confident that together we will achieve even greater heights.”
Tuhin Mishra, the corporate’s managing director, stated, “Mandhana has been exceptional both on and off the field. Her remarkable talent, dedication, and influential presence have attracted numerous top brands. The brands have all signed long-term deals and most of them have even renewed with her which is testament to how much value she brings to the brands and how well she has nurtured each partnership.”
Baseline represents and manages different athletes like Kidambi Srikanth, Nikhat Zareen, Bhuvneshwar Kumar, Prithvi Shaw, Mayank Agarwal, Ruturaj Gaikwad, Lakshya Sen, PR Sreejesh, Saurav Ghosal, Joshna Chinappa, Vinesh Phogat and so on.
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