Sony Pictures Sports Network (SPSN) has announced a new campaign to honour the ‘Real Fans’ of cricket for the upcoming Australia tour of England. SPSN has launched two films that feature ‘Real Fans vs Fake Fans’ in real life situations only to realise that in order to be a ‘Real Fan’ it is important to watch and follow great cricket and cricketers no matter which team is playing.

To capture the passion and the sentiments of Indian cricket fans which transcends all geographical boundaries, SPSN revisits its tenet ‘Love for Cricket Knows No Boundaries’ to win the hearts of real cricket fans with its campaign.

‘Asli Fans Ke Liye’ is a light-hearted perspective on the emotions of ‘Real Fans’ who follow the sport for the love of the game. The campaign films have been rolled out in English and Hindi languages, encouraging Indian fans across the country to tune-in to SONY SIX channels in English and SONY TEN 3 channels in Hindi, for the nail-biting drama between England and Australia on the field.

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Neville Bastawalla, head of marketing and on-air promotions, sports channels, Sony Pictures Networks India, said, “The campaign is a shout-out to all the Real Fans of cricket whose die-hard love for cricket knows no boundaries. They not only support their own country but also go beyond boundaries to genuinely embrace the sport. The upcoming Australia tour of England features two great cricketing nations who share one of the fiercest rivalries in cricket today and a Real Fan will definitely not miss watching this high-octane series.”