Home Latest Sony Sports Network elevates WWE’s recognition within the South Indian market with Karthi – ET BrandEquity

Sony Sports Network elevates WWE’s recognition within the South Indian market with Karthi – ET BrandEquity

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Sony Sports Network elevates WWE’s recognition within the South Indian market with Karthi – ET BrandEquity

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Sony Sports Network, India’s official broadcaster for WWE, has launched two movies that includes South actor Karthi alongside WWE Superstars Kevin Owens and Sami Zayn.

The marketing campaign ‘WWE means 100 per cent pure sports entertainment‘ goals to raise WWE’s recognition in India and within the South markets, promising viewers an electrifying mix of Jabar Masti, Tagda Action and Jamkar Mazaa.

The movies showcase Sony Sports Network’s ongoing dedication to ship thrilling content material as the house of WWE in India, the corporate said in a press launch.

The marketing campaign movies carry alive WWE’s essence of ‘100 per cent Sports Entertainment’ in its veracious sense. The movies, that are superbly localised in Tamil and Telugu, to go well with the style of the target market, concentrate on those that search thrill and leisure of their every day life and WWE is the one-stop vacation spot for locating the right mix of each, it added.

In addition, this message is relayed by South actor, Karthi together with WWE Superstars Sami Zayn and Kevin Owens in a never-before seen avatar additional including to the attraction of the marketing campaign.

The movies take the viewers’s delight to the following degree with Owens and Zayn, including a personalised contact by talking in native languages.

The two movies are a testomony to Sony Sports Network’s steady efforts to carry followers nearer to the most important WWE Superstars whereas providing all of them the thrilling motion from the principle WWE occasions reside and unique on their TV units, the corporate said.

The first movie options Owens, Zayn and Karthi educating a younger thrill-seeker a lesson on how and why there isn’t any must carry out dangerous bike stunts when you’ve got WWE motion LIVE on Sony Sports Network offering all of the thrills.

The second movie observes Karthi, Owens and Zayn redirecting all curious onlookers, having fun with the joy, of a public altercation to observe 100 per cent pure sports activities leisure motion in WWE. It conveys a message to unfold love and cheer, it added.

Rajesh Kaul, chief income officer – distribution and worldwide enterprise and head – sports activities enterprise, Sony Pictures Networks India stated, “Sony Sports Network remains committed to bringing the excitement of WWE to fans in India, not only through thrilling TV action and live events but also through campaigns to strengthen our connection with the audience. We take pride in continuously consolidating our partnership with WWE to continue bringing engaging content to our passionate fans.” “The broadcast of WWE in Tamil and Telugu on Sony Sports Ten 4 has consistently witnessed an impressive viewership and our latest campaign, featuring South Superstar Karthi alongside WWE Superstars Kevin Owens and Sami Zayn, launched in Tamil and Telugu, takes a significant step towards our promise to cater to the South market,” Kaul added.

Karthi stated, “As a WWE fan, it gives me immense pleasure to be associated with Sony Sports Network and WWE in the ‘WWE means 100 per cent pure sports entertainment’ campaign. WWE’s ability to enthrall audiences with gripping storylines and exhilarating performances sets it apart on the global stage.”

“I am delighted to team up with WWE Superstars Kevin Owens and Sami Zayn to continue our promise to deliver all the thrilling WWE action live and exclusive in Tamil and Telugu on Sony Sports Network,” he added.

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  • Published On Nov 17, 2023 at 05:00 PM IST

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