If you might be planning to purchase your donkey meat on Amazon this Christmas, you’ll have to look elsewhere. The world’s largest on-line retailer says it has stopped selling edible donkey in California, WIRED has discovered.

Amazon’s new coverage kicked in after months of negotiations with the Center for Contemporary Equine Studies, a nonprofit group devoted to defending horses. In February, the middle filed a authorized criticism alleging that Amazon’s sale and distribution of merchandise that comprise ejiao—an ingredient made with donkey pores and skin that is well-liked in well being dietary supplements—violates a California animal-welfare regulation known as the Prohibition of Horse Slaughter and Sale of Horsemeat for Human Consumption Act.

Horsemeat, the middle argues, contains donkeys.

As a part of a settlement to that criticism, Amazon has agreed to cease promoting merchandise that comprise ejiao in California. According to court docket paperwork, Amazon denies any wrongdoing and disputes the middle’s allegations. But in an interview with WIRED, Corey Page, an legal professional with the regulation agency Evans & Page who represented the middle within the lawsuit, speculates that “Amazon doesn’t settle cases it thinks it can win.”

“This is a signal that if anyone is doing this, they are doing something illegal,” he says. “If a company like Amazon decides it needs to stop sending products and promoting products that violate California law, then all other retailers should do the same.”

Amazon didn’t reply to a request for remark or questions on its new donkey-meat coverage.

According to the settlement, Amazon has agreed to “undertake reasonable best efforts” to implement “internal measures” that forestall the sale of merchandise containing ejiao “so that such products will not be available for sale to California addresses.”

It’s unclear how efficient that method can be. A June 2020 investigation from The Markup discovered that Amazon didn’t implement its personal record of banned objects together with bongs, tablet presses, and gun elements. A major 2019 investigation by the Wall Street Journal equally discovered hundreds of unsafe and banned merchandise on the market on the location. A CNBC report that same year revealed Amazon was delivery expired child method and different consumables. Also in 2019, WIRED found books on Amazon pushing probably deadly “treatments” for autism.

To check the phrases of the donkey-meat settlement, WIRED crammed an Amazon buying cart with 10 edible objects containing donkey and tried to ship it to our San Francisco workplace. Amazon prevented our sale at checkout with a message that learn, “Sorry, this item can’t be shipped to your selected address. You may either change the shipping address or delete the item from your order.” In February, we had been in a position to buy ejiao merchandise and efficiently ship them to a California deal with.

Amazon is just not the one retailer that has restricted its sale of donkey meat in recent times. In 2018, Walmart and eBay dedicated to drop ejiao merchandise after strain from animal rights advocates who claimed that the excessive demand led to the brutal therapy of donkeys. A 2019 report by an advocacy group known as the Donkey Sanctuary particulars how employees in Tanzania bludgeoned donkeys with hammers to satisfy their slaughter quotas.

If you didn’t know, or had by no means considered, whether or not Amazon sells donkey meat, you doubtless aren’t alone. In February, WIRED discovered greater than a dozen merchandise on Amazon that contained donkey; some even claimed to be “herbal” on their bottle. They had names like Chinese Special Snack Seedless and Ass Hide Glue Lumps. “It’s not herbal,” a lifelong vegetarian who unknowingly ate donkey after buying a dietary complement on Amazon advised WIRED on the time. “It’s literally made with donkeys.”