Digital agency Mirum India and India On Track (IOT), a sports development and management organization, are coming together to create a bespoke sport-focussed service offering.

The vision behind the collaboration is to provide brands with complete, end-to-end solutions in the arena of sports marketing, 360-degree digital solutions; to create a sports strategy for brands, facilitate partnerships; to setting up bespoke properties, and create unique experiences around sport.

The offering will not only work with brands with an existing presence in the sport, but also create a customised, data-driven sports strategy for brands to leverage sport as a platform to help connect with their audience.

The proposed services will bring together the sports industry expertise, network and on-ground presence of IOT and the creative, digital and marketing automation expertise of Mirum

Sanjay Mehta, Joint CEO, Mirum India, said, “We are excited to collaborate with India On Track (IOT). Over the years, the passion and enthusiasm showcased by the fans have been the driving force behind various sporting events. The vocal sports fans have now gone beyond the stadium and are looking to engage with the sport and with other like-minded fans. Through this collaboration, we aim to provide a fan experience that allows sports brands to seamlessly engage with fans.”

Vivek Sethia, Founder and CEO, India On Track (IOT), said, “We are proud to partner with Mirum India, and strongly believe in their vision of digital transformation and resonate with their thought process. Sport in India, like most of the world, is undergoing a significant transformation, and the digital world has become the new playground. Sports fans are loyal, passionate and hungry for information – and we strongly believe in the power of sport to build communities and bring people together. We are confident that through this new project, we can help provide brands across sectors an exciting platform to connect with their audience.”