Sports Illustrated is getting a brand new writer, a brand new working association and is doubtlessly rehiring among the employees members it laid off en masse in January.

Minute Media, the corporate that owns sports activities web sites The Players’ Tribune and Fansided, has reached a 10-year licensing settlement with Authentic Brands Group, and can proceed publishing the iconic magazine founded in 1954.

“In the current era of digital, it’s still not trivial and quite difficult to build your own brand and get people to know and admire it,” Asaf Peled, the chief government of Minute Media, stated in an interview with the New York Times. “So once you get the opportunity to work with and grow an iconic brand like Sports Illustrated, you take it.”

Authentic Brands acquired Sports Illustrated in 2019 and had a licensing settlement with The Arena Group to publish its content material in print and on-line. However, that deal was terminated after Arena missed an almost $4 million fee early this 12 months.

Shortly afterward, the corporate despatched out an e-mail to employees announcing a round of massive layoffs, which threatened to finish publication of Sports Illustrated’s print version.