In an unique interplay with TimesNow Digital, Puneet Dua, Chief Marketing Officer at SportsBaazi, India’s main fantasy sports activities platform, supplies insightful views on the model’s in depth tech-focused development technique to seize a major share of the quickly evolving on-line gaming business.

In a significant transfer to ship unparalleled person experiences, SportsBaazi is harnessing the ability of superior algorithms, real-time analytics and Artificial Intelligence to supply extremely customized and intuitive engagement throughout its platform. Puneet elaborates, “These technologies allow us to provide players with instant in-game statistics so they can make well-informed gameplay decisions. It brings an extra layer of depth and strategy for sports enthusiasts.”

Additionally, the corporate has invested extensively in integrating cloud infrastructure to allow seamless scalability. Puneet explains, “This robust infrastructure ensures high performance and uninterrupted access even with increased user loads. Maintaining responsiveness and stability is crucial for user retention.”

Fostering Loyalty Through Rewards and Exclusivity

Alongside enriching gameplay, SportsBaazi is equally centered on cultivating loyalty and sticking energy amongst its numerous person base. Puneet reveals, “We are offering robust bonus programs and exclusive access to specialized platform features for our users. These initiatives incentivize participation and help retain users meaningfully.”

Furthermore, the corporate has a robust emphasis on person schooling by frequently updating followers with insightful knowledge evaluation, gaming suggestions and techniques. “The goal is to keep our community engaged and well-informed on gameplay nuances,” Puneet provides.

Transforming Fan Engagement Through “Watch and Play”

One of SportsBaazi’s most impactful technical improvements is enabling the pioneering ‘Watch and Play’ function in India. It permits sports activities lovers to expertise dwell occasions actively by making real-time choices whereas watching the match.

As Puneet highlights, “This takes passive viewing to active participation, allowing fans to feel closer to the action. It provides a more immersive and enriched experience compared to just watching.”

By capturing the passion and feelings round marquee sports activities properties like IPL, PKL and so on. by means of campaigns like ‘LIVE Mein Hai VIBE’, the corporate goals to advertise this game-changing function to faucet into India’s dynamic sports-viewing tradition.

The Road Ahead

In conclusion, Puneet affirms that SportsBaazi is totally dedicated to harnessing the ability of expertise, developing a vibrant group and revolutionizing person engagement to determine itself because the undisputed fan-favorite in India’s flourishing fantasy sports activities and on-line gaming market.

With a sharpened deal with innovation, the stage is about for this homegrown model to disrupt the panorama and obtain the formidable objective of rising because the #1 participant within the house inside the subsequent 3 years. Exciting instances lie forward for sports activities followers and gaming aficionados alike!