Humans of Bombay has collaborated with cricket franchise Rajasthan Royals, as their storytelling associate for the continuing season of India’s premier T20 league, with a particular emphasis on sharing the awe-inspiring narratives of the Rajasthan Royals heroes. This collaboration goals to shine a highlight on the RR gamers’ enthralling life journeys, stemming from their various backgrounds and cities, which have contributed considerably to their individuality and memorable success tales.

Established in 2014, Humans of Bombay is thought to have a good time the uncooked, inspiring and extraordinary tales of atypical folks, highlighting human feelings endowed with love, pleasure, disappointments, tragedies and achievements by their devoted social media platforms. The collaboration with Rajasthan Royals is an ode to its legacy of celebrating life journeys by the ability of vivid and fascinating storytelling. The collaborative effort will spotlight the experiences of the Rajasthan Royals gamers which have performed a pivotal function in shaping their paths, main all of them the way in which to the most important T20 platform. These shall be shared by a sequence of fascinating posts that shall be doled out systematically all through the cricketing season, learn a launch.

The collaboration’s mission is to showcase the human facet of cricket, providing intimate glimpses into the journey of Rajasthan Royals gamers by heartwarming anecdotes and highly effective narratives. The group’s distinctive ethos, targeted on teamwork, self-discipline, and sportsmanship, shall be highlighted, showcasing how these gamers sort out hallenges as public figures on and off the sector. Through real and unique storytelling, the goal is to create empathy for the gamers, foster a more in-depth bond between them and their followers, and enlarge the journey of every group member, learn a launch.

Humans Of Bombay has begun rolling out the tales of the heroes in Pink, on their social media platforms, with the primary static put up being of RR participant – Riyan Parag. The put up was made reside for HOB’s 4.5+ million neighborhood a day previous to the match. The match came about in Guwahati, Assam, which coincidentally occurred to be Riyan Parag’s hometown, and was a win for Rajasthan Royals. The put up has garnered an amazing 1M+ impressions, a 800K+ attain and an engagement of 140K+ on HOB’s social media handles.

Riyan Parag is a job mannequin and native hero in Guwahati, Assam with a mammoth fan base, and his journey of greater than 5 years, and 50 matches with the RR group, is a real accomplishment  for a person, who paved his method to the highest, regardless of the struggles that have been related to somebody who got here from a small city. Riyan Parag’s story speaks of his childhood reminiscences, ardour for the game, challenges, and success story that remodeled him from a ‘kid from Assam’ to ‘Riyan Parag – a Hero in Pink’. Riyan Parag was quoted reminiscing in regards to the time he acquired his shot within the league’s 2019 public sale, which was unfolding on reside TV. He remembers being glued to the tv for two days, and dropping hope to the purpose that he switched off the tv when his title didn’t seem. At that juncture, his mom got here operating into his room and broke the information of his choice within the group. Riyan believes that moments like these make the battle worthwhile.

The subsequent put up that went reside featured UP’s very personal Dhruv Jurel, who joined the league and Rajasthan Royals solely final yr, after his exemplary efficiency in U-19 cricket. The put up garnered a powerful 900K+ impressions, a 680K+ attain and an engagement of 130K+ on HOB’s social media handles. Following the put up, Rajasthan Royals loved an excellent win in Ahmedabad on Sunday night time the place Dhruv ended up enjoying a vital cameo to assist the Royals defeat Gujarat.

Dhurv Jurel’s journey is a real instance of grit and believing within the unattainable. Coming from a humble background in Agra, he credit the help of his household as the explanation behind his success. He additionally spoke about getting the possibility to share the sector along with his idol, MS Dhoni, and the recommendation that was given to him by Captain Cool, which was to ‘just believe in himself and start hitting’.

Fans can stay up for the tales of gamers like Yuzvendra Chahal, Jos Buttler, Kuldeep Sen and extra. The posts will predominantly revolve round their upbringing, their unwavering dedication to the sport, and their encounters with success. Additionally, it is going to additionally impart invaluable life classes on how the RR gamers handle to keep up a steadiness between their skilled commitments and household life. It will spotlight how they deal with criticism on social media and handle to remain grounded regardless of their mounting success.

Karishma Mehta, The Founder and CEO of Humans Of Bombay was quoted saying, “Everyone possesses a distinct tale that is worth sharing with the world, whether they are a well-known celebrity, a renowned cricketer, or a humble chaiwala. What makes these stories truly endearing is that each story has valuable life lessons to offer. As someone who has been an ardent cricket fan from a young age, this collaboration feels like a momentous occasion that will forever hold a special place in my heart. Through this collaboration, we bring stories of the Rajasthan Royals team to the fore – revealing their human side through discerned narratives of the RR players, delving into the journey that has shaped them into the acclaimed team that they are today.”

Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals, said, “At the Royals, we’ve always taken huge pride in unearthing young talent and providing them with a platform to excel, which consequently brings these players into the limelight. We are constantly trying to curate ways through which we are able to tell the powerful individual and collective stories of our talented squad, and this collaboration with Humans of Bombay is one such step in that direction. We believe our supporters around the world will love reading these stories which are captured and portrayed with a unique perspective and highlight the grind that goes into reaching the very top level.”