The line-up options cricket stars together with Rishabh Pant, Shreyas Iyer, and Jemimah Rodrigues and notable names from Indian hockey and soccer.

Star Sports, India’s premier sports activities broadcaster, has launched a thought-provoking social-first collaboration with WhatsApp, titled “Privacy Unplugged.” This partaking five-part short-form content material collection, facilitated by Starcom, underscores the paramount significance of privateness options in immediately’s digital panorama. The unique property presents poignant and private narratives of beloved sporting champions, intricately woven across the central theme of privateness.

The lineup consists of outstanding cricket stars Rishabh Pant and Shreyas Iyer, rising cricket expertise Jemimah Rodrigues, hockey icon Rani Rampal, and achieved footballer Gurpreet Singh Sandhu. Each athlete’s distinctive story serves as a robust catalyst for widespread consciousness, emphasising the superior privateness options launched by WhatsApp and underscoring the platform’s steadfast dedication to consumer security and knowledge safety.

Kingshuk Mitra, head – advert gross sales, Star Sports, expressed his enthusiasm in regards to the collaboration with WhatsApp (Meta): “This marks our third collaboration with Meta, and we’re excited to be associating with WhatsApp for the ongoing ‘Privacy Unplugged’ series. We’ve brought on board a few highly regarded sports stars to emphasise the importance of privacy in today’s interconnected world. Star Sports’ extensive reach of 30 million fans across social media platforms enables WhatsApp to effectively spread the campaign’s message. This content series also lays the groundwork for potential collaborations with other brands, allowing us to craft compelling stories that deeply connect with our audience.”

Natasha Kapoor, strategic media planning lead APAC – Meta, acknowledged, “We’re thrilled to associate with Star Sports to highlight the importance of secure and private messaging, through the personal stories of some of India’s top athletes. It’s a great privilege that millions of Indians trust WhatsApp to deliver their personal messages every day. This series reinforces the role that WhatsApp’s multiple privacy features play in enabling our users to stay connected with their loved ones, have meaningful conversations, and even express their authentic selves, privately.”

Niti Kumar, chief working officer, mentioned, “Starcom discovered that India’s beloved athletes, respected by millions, hold an exceptional talent for safeguarding the most critical aspects of their lives even as they artfully define their individual understandings of ‘privacy.’ This insightful discovery enabled Starcom to bring about a strategic partnership between WhatsApp and Star Sports, which aims to unravel the narratives around privacy in the lives of India’s premier athletes.”

The Privacy Unplugged collection spotlights the necessity for privateness within the lives of athletes. Each story underlines how WhatsApp’s built-in layers of privateness assist create a protected area for our champions to specific themselves freely and have their most personal conversations.