The marketing campaign that includes Rishabh Pant, Hardik Pandya, KL Rahul, and Shreyas Iyer has been conceived and conceptualised by Tilt Brand Solutions.

As the joy grows for India’s extremely anticipated cricket occasion, Star Sports, the official tv broadcaster of the TATA IPL 2024, has launched an “ode to IPL fandom and its various expressions” in its marketing campaign for the seventeenth season of the match. Inspired by real-life fan tales, moments seen on social media and true occasions of fandom, the marketing campaign brings alive moments of togetherness which unleash a plethora of various feelings. It celebrates the thought of “better together” by representing various teams of followers whose expertise of TATA IPL 2024 and feelings hooked up with gamers, matches and match conditions are elevated after they watch collectively.

The movie options 4 IPL captains and Star Sports ‘Believe’ ambassadors – Rishabh Pant, Hardik Pandya, KL Rahul, and Shreyas Iyer – representing various followers in several conditions, every representing totally different feelings which take over when one experiences key moments of the video games in teams.

Rishabh ‘Gabroo’ Pant’s gang sheds its “macho personality” and tears up with feelings, Hardik ‘Corporate’ Pandya and his workforce neglect they’re in a boardroom with overseas purchasers and break right into a dance to have a good time, KL ‘Padhakoo’ Rahul and his examine circle drop their books and let their passions fly when an umpiring choice goes in opposition to them, Shreyas ‘Good boy’ Iyer drops his submissiveness round his household and rebels in opposition to his father-in-law. It shall be launched in a number of languages, together with Hindi, Tamil, Telugu, Kannada, Marathi, Bengali, and Malayalam to resonate with followers throughout India.

Sanjog Gupta, head- sports activities, Disney Star, stated, “TATA IPL 2023 was the biggest IPL in TV history and reiterated the belief that ritualism, community and togetherness are essential facets of the live cricket viewing experience. This year, our campaign is an ode to the plethora of emotions that fans around the country will experience over the next couple of months. Unlike Indian cricket, where pride is the pervasive fan sentiment across the nation, IPL allows different fans to take sides and experience distinct emotions in the same moment. And these emotions are elevated when they are experienced in the company of friends, families and/or community. The goal of the campaign is to elevate the stature of TATA IPL, drive fan tribes to support their teams even more passionately and excite viewers for an unparalleled experience on Star Sports.”

Star Sports ‘Believe’ Ambassador, Hardik Pandya, stated, “I’m thrilled to have participated in the ‘Ajab Rang Dikhega’ campaign. Playing the role of a fan in the campaign, brought back memories of me being a fan, celebrating happily with friends and family when emotions take over during memorable victories.”

“As a ‘Believe’ Ambassador, it is an honour to be a part of the ‘Ajab Rang Dikhega’ campaign. IPL is an emotion, and we love it as much as the fans do. Through the new campaign, we celebrate the unique community experiences that IPL evokes across the country making it a truly unforgettable experience. I’m grateful for the love showered by fans and I’m looking forward to IPL 2024”, provides Rishabh Pant.

The marketing campaign has been conceived and conceptualised by Tilt Brand Solutions, a Mumbai-based model and communications consultancy that is part of Quotient Ventures.