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Struggling Sports Illustrated inks deal to remain afloat following partnership with Minute Media

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Struggling Sports Illustrated inks deal to remain afloat following partnership with Minute Media

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The proprietor of “Sports Illustrated” got here to an settlement with digital media firm Minute Media, officers mentioned Monday, to function the enduring journal, two months after mass layoffs appeared to sign the publication’s demise.

Authentic Brands, which owns a number of clothes and way of life manufacturers, bought SI again in 2019 and it had been operated lately by publishers at The Arena Group.

Then in late January, Authentic Brands mentioned it had terminated The Arena Group’s publishing license, resulting in widespread staffing cuts.

Minute Media, finest recognized for The Players’ Tribune and FanSided, mentioned it is reached a take care of Authentic to maintain S.I. going.

“Minute Media will oversee all digital and print editorial operations across the SI portfoliowhich has been the industry leader in dedicated sports journalism for decades,” Minute Media said in a statement.

“Minute Media plans to leverage its premium sports content expertise as well as its technology platform that powers the creation, global distribution and monetization of hundreds of digital content brands, to continue to grow the Sports Illustrated media business.”

This story first appeared on NBCNews.com. More from NBC News:

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