Indian conglomerate firm ITC Limited, headquartered in Kolkata, on 30 reaffirmed its unwavering dedication in the direction of this 12 months’s Swachh Bharat Diwas theme of ‘Garbage Free India’ by strengthening its sustainable round financial system initiatives.

Speaking about its flagship initiatives, the agency that ‘Wellbeing out of Waste’ programme has coated 2.2 crore residents in over 55 lakh households, 57 lakh college youngsters and round 2,100 corporates. Commonly known as WOW programme, the initiative promotes consciousness, segregation, assortment and administration in addition to reuse or recycling of strong waste.

The agency stated the programme helped accumulate 64,000 MT of dry waste from 1,270 wards in Bengaluru, Mysuru, Hyderabad, Coimbatore, Chennai, Delhi, main cities of Telangana and a number of other districts of Andhra Pradesh.

Apart from these, the agency stated ITC WOW promoted sustainable livelihood for waste collectors by facilitating an efficient assortment system in collaboration with city native our bodies, by encouraging behavioral change.

Citing that the agency to be strong waste recycling constructive for 16 consecutive years and conducting the feat of being plastic impartial for 2 consecutive years, ITC has launched a nationwide programme entailing mobilisation of ITC workers throughout its manufacturing unit, inns and workplace to create and improve consciousness relating to finest waste administration practices.

Solid Waste Management (SWM) programme:

Under this programme, ITC collaborates with Urban Local Bodies and Panchayats and has SWM fashions for cities, villages and temples to handle each moist and dry waste and minimise waste to landfill. It stated beneath ITC Green Temple Initiative has been expanded to cowl 950 locations of worship to course of waste from temples to supply biogas and compost.

Sustainability 2.0 agenda:

The agency goals to envisages 100% of packaging to be reusable, recyclable or compostable or bio-degradable by 2028. The agency says it achieved and went past plastic neutrality in 2021-22. ITC continued to stay plastic impartial in 2022-23, having sustainably managed greater than 60,000 tons of plastic waste throughout 36 states and Union Territories in India.

Post-consumer recycled plastic (PCR) use:

Under the Post-consumer recycled plastic (PCR) use initiative, the agency claimed to have launched eco-friendly life-style merchandise that embody laptop computer sleeves, tote baggage and stationery pouches, hand-produced from upcycled YiPPee! snack wrappers.

Among different issues, ITC claimed that its inns lowered using single-use plastics from round 150 contact factors throughout its operations, eliminating round 2.5 lakh kg of plastic per 12 months.

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