Perfect Corp., a leading global beauty tech solutions provider of artificial intelligence (AI)-powered virtual beauty try-on technologies, has launched the AI Face Analyzer technology. The cutting-edge technology utilises AI advancements to help brands understand their customers’ facial attributes to deliver personalised product and style recommendations.

The innovative solution is poised to revolutionise the way brands deliver personalised product recommendations to their customers, eliminating the need for cumbersome and subjective questionnaires. The new advanced AI innovation detects more than 70 facial characteristics, including face, eye, brow, and lip shapes, as well as colour and shade detection for eyes, eyebrows, lips, hair and skin tone, to better understand a user’s attributes and generate a personalised beauty profile before providing tailored product recommendations for makeup, eyewear, earrings and other jewellery, hats, and more, Perfect Corp. said in a media statement.

Shoppers can then use the AI-powered YouCam AR virtual try-on to remotely experience the recommended products on their mobile device or desktop. This creates a high-touch, fun, and interactive shopping experience that boosts consumer purchasing confidence, and increases sales conversion.

Perfect Corp., a leading global beauty tech solutions provider of artificial intelligence (AI)-powered virtual beauty try-on technologies, has launched the AI Face Analyzer technology. The cutting-edge technology utilises AI advancements to help brands understand their customers’ facial attributes to deliver personalised product and style recommendations.

The AI Face Analyzer is designed to help brands better understand their customers by recommending personalised product matches across a range of categories, including makeup, eyewear, perfume, and fashion, without the need for time-consuming and tiresome questionnaires. By democratising access to expert advice and creating meaningful, entertaining, interactive, and hyper-engaging shopping experiences that deliver results in seconds, Perfect Corp.’s AI Face Analyzer is revolutionising the way brands approach and interact with each customer. As personalised shopping experiences have become increasingly more important to consumers, the AI Face Analyzer technology provides a turnkey solution that can be integrated across the omni-channel shopping journey.

“We are excited to debut this cutting-edge AI Face Analyzer to help brands unlock a new means for personalisation along the consumer journey. Brands can use this advanced AI tech to better understand consumers, and build on a unique, tailored, high-touch experience that speaks to the modern-day shopper,” Perfect Corp. founder and CEO at Alice Chang said.

Fibre2Fashion News Desk (GK)