As the sixteenth season of IPL involves an finish, it witnessed loads of star energy in its ads. According to a latest replace on IPL-16 from TAM Sports, a sports activities division of TAM media analysis, the advert quantity progress of celebrity-endorsed adverts witnessed a progress of 8% compared to the earlier season throughout 74 matches.

According to the report, movie actors held the best share of brand name endorsements, accounting for 49% of advert volumes adopted by sports activities individuals at 41%. Moreover, the share of movie actors and sports activities individuals endorsed adverts per channel grew by 9% and 32% respectively in IPL-16 as in comparison with the earlier version.

On evaluating the ratio of celebrity-endorsed adverts to non-celebrity-endorsed adverts, TATA IPL 16 recorded the next proportion of celebrity-endorsed adverts than non-celebrity-endorsed adverts. The ratio recorded for celebrity-endorsed adverts to non-celebrity-endorsed adverts throughout all matches of the present season of the match has been 69:31 whereas IPL 15 recorded a ratio of 54:46.

Among celebrities, Bollywood actor Aamir Khan topped the charts of the highest 5 celebrities with a 9% share, as per the report. While Akshay Kumar bagged the second place with a 7% share with Shah Rukh Khan adopted by Ajay Devgn with 6% and Virat Kohli with 5%. Shah Rukh Khan and Aamir Khan have been part of the record in IPL-15 as properly.

Meanwhile, Virat Kohli got here out on high of the sports activities celebrities record with a 11% share. The different 4 sports activities celebrities have been Rohit Sharma at 10%, Hardik Pandya at 9%, Yuvraj Singh at 7%, and Jasprit Bumrah at 5% share. Virat Kohli and Rohit Sharma have been frequent sports activities celebrities in IPL-16 in addition to IPL-15.

While celebrities proceed to be on the forefront of advert endorsements, the rely of total and sports activities celebrities has waned in IPL-16 as in comparison with IPL-15. IPL-15 accounted for greater than 70 total celebrities and greater than 30 sports activities celebrities. The numbers have gone all the way down to greater than 50 total celebrities, recording a 29% decline, and greater than 20 sports activities celebrities, recording a 21% decline.

Additionally, two out of the highest 5 classes endorsed by celebrities belonged to the F&B sector whereas the highest 5 advertisers consisted of the likes of Sporta Technologies, Vishnu Packaging, and Ok P Pan Foods to call just a few.

Follow us on Twitter, Instagram, LinkedIn, Facebook