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TATA IPL has witnessed loads of star energy in its commercials. According to a current replace on IPL-16 from TAM Sports, a sports activities division of TAM media analysis, the advert quantity share of celebrity-endorsed advertisements witnessed a development of 36% compared to the earlier season throughout 29 matches.
According to the report, movie actors held the very best share of brand name endorsements, accounting for 52% of advert volumes adopted by sports activities individuals at 40%. Moreover, the share of movie actors and sports activities individuals endorsed advertisements per channel grew by 50% and 45% respectively in IPL-16 as in comparison with the earlier version.
On evaluating the ratio of celebrity-endorsed advertisements to non-celebrity-endorsed advertisements, TATA IPL 16 recorded a better proportion of celebrity-endorsed advertisements than non-celebrity-endorsed advertisements. The ratio recorded for celebrity-endorsed advertisements to non-celebrity-endorsed advertisements within the 29 matches of the present season of the match has been 75:25 whereas IPL 15 recorded a ratio of 53:47.
Among celebrities, Bollywood actor Aamir Khan topped the charts of the highest 5 celebrities with a ten% share, as per the report. While Ranveer Singh bagged the second place with 7% share adopted by Virat Kohli, Amitabh Bachchan, and Akshay Kumar with 6% every. Amitabh Bachchan and Ranveer Singh had been part of the listing in IPL-15 as nicely.
Meanwhile, Virat Kohli got here out on high within the sports activities celebrities listing with a 16% share. The different 4 sports activities celebrities had been Rohit Sharma at 12%, Yuvraj Singh at 9%, Hardik Pandya at 8%, and Sourav Ganguly at 7% share. Virat Kohli and Rohit Sharma had been frequent sports activities celebrities in IPL-16 in addition to IPL-15.
While celebrities proceed to be on the forefront of advert endorsements, the depend of general and sports activities celebrities has waned in IPL-16 as in comparison with IPL-15. IPL-15 accounted for greater than 50 general celebrities and greater than 22 sports activities celebrities. The numbers have gone right down to greater than 40 general celebrities, recording a 21% decline, and greater than 20 sports activities celebrities, recording a 12% decline.
Additionally, three out of the highest 5 classes endorsed by celebrities belonged to the F&B sector whereas the highest 5 advertisers consisted of the likes of Sporta Technologies, Vishnu Packaging, and Okay P Pan Foods to call just a few.
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