TAM Sports (a division of TAM Media Research), a supplier of sports activities knowledge analytics and options to world shoppers, has introduced the launch of its newest product, a dashboard designed to offer companies with insights whereas formulating a model’s media technique throughout a forthcoming sporting occasion like IPL.

As per the corporate, the brand new dashboard presents a user-friendly interface, enabling companies to entry and analyze knowledge on numerous facets of sponsorship, together with on-ground, onscreen and industrial. The dashboard, lately launched, has the newest 3 years of IPL knowledge, offering insights right into a aggressive model’s presence on IPL platforms, enabling companies to make knowledgeable selections.

Speaking on the launch, L V Krishnan, CEO, TAM India mentioned, “We are happy to introduce our new sports related ad data dashboard to the market. It is a first of its kind in the sporting arena and we are kick starting with ad data of latest 3 years of IPL. It is a versatile tool to understand brands collaboration with franchises across years, presence on multiple platforms of advertising, competing brand’s visibility levels, evaluate ROI’s on exposure across platform presence and take informed decisions on future opportunities within a sporting arena. Our new dashboard is designed to be flexible and scalable, ensuring that it can grow and evolve alongside our clients’ businesses. It will emphatically grow the sports advertising industry to an even much higher level.”

The key options of the dashboard embrace customizable charts, which permit customers to view particular metrics in a visible format, and the power to generate reviews. The dashboard additionally presents drill-down capabilities, permitting customers to entry granular knowledge on particular facets of the occasion.

Apart from offering structured reviews, TAM Sports’ competence moreover lies in giving personalized knowledge which incorporates knowledge analytics concerning the sporting occasions and assessments of the investments. The sports activities dashboard has a digital backend software that makes use of superior expertise to determine model’s presence, knowledgeable the corporate.

The new dashboard is now out there for subscription on TAM India’s web site.

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