Pop megastar Taylor Swift traveled to New Jersey on Sunday evening to look at Travis Kelce and his Kansas City Chiefs tackle the New York Jets, as rumors in regards to the pair’s relationship ship the National Football League’s ticket gross sales and tv viewership hovering.

NBC’s cameras confirmed Swift in a luxurious field with a number of different celebrities, together with Hollywood actors Ryan Reynolds, Hugh Jackman and Blake Lively. As the Chiefs scored the primary landing of the sport – operating again Isaiah Pacheco, not Kelce, crossed the aim line – Swift was seen celebrating within the suite. Unlike final week, when she sported a red-and-white Chiefs jacket to look at Kelce’s workforce defeat the Chicago Bears in Missouri, Swift – who lives in New York City – wore a black high and leather-based jacket within the extra hostile environs of the Jets dwelling stadium.

Swift’s look, along with fueling additional rumors about her romance with the Chiefs’ star tight finish, is bound to ship one other advertising and marketing blessing to the NFL. Jets ticket gross sales for his or her recreation in opposition to the Chiefs soared after Swift’s look on the Chiefs’ final recreation, with gross sales in a single day greater than doubling the earlier file for this season, in accordance with StubHub, a ticket resale platform. Sunday’s recreation was the second-highest promoting recreation of the NFL season after the season opener, Stubhub mentioned.

The least expensive nosebleed seat tickets for Sunday’s recreation in East Rutherford, New Jersey, had been going for $81 on Sunday afternoon, whereas resale tickets on the decrease degree price near $9,000. Swift, 33, has offered out soccer stadiums throughout the United States over the past a number of months as she launched into the home leg of her worldwide, recordbreaking Eras Tour – together with MetLife Stadium, the place her three sellout exhibits in May drew greater than 200,000 followers in all. She despatched her cultlike fanbase of “Swifties” right into a frenzy final week when she made a shock look in Kelce’s suite on the Chiefs’ dwelling recreation in Kansas City.

Advertisements for the upcoming Eras live performance movie, opening in theaters subsequent month, ran on NBC forward of the sport broadcast. Gambling websites supplied a number of Swift-themed bets earlier than kickoff; FanDuel customers may guess in opposition to Kelce scoring a landing, a wager titled the “FriENDZONE.” Ahead of Sunday’s recreation, Sunday Night Football on NBC posted a promotional video on X with Swift’s track “Welcome to New York” enjoying within the background and the caption, “Taylor Made for Sunday Night.” When Swift confirmed up on the Chiefs’ recreation on Sept. 24, viewership amongst girls ages 18-49 – Swift’s prime fan demographic – spiked 63% week-over-week.

The two have performed coy on the character of their relationship. Kelce spoke briefly about Swift this week when his brother, Jason, who performs for the Philadelphia Eagles, jokingly requested him on their podcast: “How’s it feel that Taylor Swift has finally put you on the map?” “Shout out to Taylor for coming through and seeing me rock the stage,” mentioned Kelce, who described her as trying “amazing” and dubbed Swift’s enthusiasm through the recreation and the joy of Chiefs followers at seeing her there as “absolutely hysterical.”

(This story has not been edited by Devdiscourse employees and is auto-generated from a syndicated feed.)