Top Electronics Brand Provides Consumers Free Access to Premium Content and New Interactive Viewing Experiences

IRVINE, Calif., Aug. 23, 2023 /PRNewswire/ — Today, TCL^®, one of many world’s best-selling and main client electronics firms, introduced the launch of TCLtv+, a brand new on-line streaming service that enables its prospects in North America entry to all kinds of complimentary leisure programming. Dedicated to offering viewers with a free and evolving assortment of premium content material, the preliminary launch of TCLtv+ contains greater than 200 FAST (Free Ad-Supported Streaming Television) channels and 1500+ on-demand films and TV sequence from main and impartial studios equivalent to Scripps Media, Fremantle, NBC Universal, FilmRise, Banijay, and extra.

Collaborating with world-leading content material suppliers and know-how platforms to relaunch its TCL TV Channel, TCLtv+ is an enhanced model of the channel that can enrich the viewing expertise with groundbreaking “IDEO” know-how, an interface designed to customise interactions for a very new and individualized means of consuming leisure. TCL’s proprietary IDEO know-how not solely provides depth to its content material library, but in addition affords comfort for viewers by means of a number of distinctive options. Setting itself aside from the remainder of the streaming neighborhood, TCLtv+ may even join viewers immediately with their favourite characters in new interactive on-screen experiences. For instance, an animated chef can stroll viewers by means of a recipe that makes use of particular substances of their kitchen whereas watching a cooking present. Additionally, IDEO helps inform leisure selections with instantaneous summaries and detailed recaps, together with unique insights into the actors. And just by talking into the distant, TCLtv+ customers can simply get a gourmand meal delivered with a brand new ordering platform whereas using the “Suggested Viewing” choice to rapidly discover excellent programming suggestions.

“As a top two best-selling TV brand in the U.S. for four consecutive years, TCL is constantly innovating and looking for ways to offer our customers greater value and more importantly, a better experience. Providing free content plays a huge part in our continuing success so we are excited make our mark on the streaming world with TCLtv+,” mentioned Mark Zhang, President, TCL North America. “We are always listening to what consumers want and with TCLtv+, we’re responding to their desire for more content and new experiences. TCL is making entertainment look good with high-quality picture performance on our TVs and elevating the content by making it free.”

Customers can get pleasure from premium content material on their award-winning TCL TVs at any time with no value on TCLtv+. Delivering complimentary leisure, TCL is working with streaming resolution companions equivalent to Amagi, XUMO, Wurl, OTTera, and Future Today for content material launch and distribution, whereas different key gamers might be added over time. TCL can also be working with strategic suppliers to develop its IDEO content material, equivalent to Brainstorm Media, Questar Entertainment, Big Media, Nicely Entertainment, Viva Pictures and Tesera Entertainment. TCLtv+ “Live” will characteristic greater than 200 premier channels from main distributors and studios, offering personalised suggestions for native information together with diversified selections for Hispanics, African Americans, Asia Pacific Americans, LGBTQ+, and extra. TCL’s new service may even provide “YourTV+” with greater than 100 titles always, and new titles being added each week from main content material suppliers.

“With our trusted partners, who are also on the cutting edge of technology, TCLtv+ will bring premium content to its FAST Channel and AVOD (Ad-Supported Video-on-Demand) viewers. TCL’s new customized content strategy brings the next generation of TV to audiences with a broader, more dynamic library of streaming channels,” mentioned Haohong Wang, General Manager, TCL Research America. “Our award-winning smart TV lineup has continued to raise the bar for consumers seeking the very best in entertainment, pushing the boundaries of what world-class products can achieve. And now, TCL is ushering in the future of television with viewing enhancements through IDEO that makes watching content on TCLtv+ a deeper, more interactive experience.”

TCLtv+ is now obtainable in U.S. and Canada on TCL televisions with Google TV, and might be obtainable quickly on TCL units that includes the Roku TV and Fire TV platforms. Customers will routinely see the channel and might start utilizing the service totally free. There aren’t any subscriptions, charges or logins required to entry TCLtv+.

About TCL 
TCL Electronics specializes within the analysis, growth and manufacturing of client electronics together with TVs, cell phones, audio gadgets, sensible residence merchandise and home equipment. Combining considerate design and revolutionary know-how to encourage greatness, our lineup delivers must-have options and significant experiences. As one of many world’s largest client electronics manufacturers, our vertically built-in provide chain, and state-of-the-art show panel manufacturing facility assist TCL ship innovation for all.

For further product data, please go to www.tcl.com for the total portfolio.

TCL is a registered trademark of TCL Corporation. All different logos used herein are the property of their respective homeowners.

SOURCE TCL