TechTarget, Inc., a supplier of B2B know-how buy intent information and advertising and marketing providers, partnered with B2B software program evaluation web site G2 to mix TechGoal’s impartial editorial and G2’s user-generated insights to assist ship contextually related content material experiences to audiences.

As a part of the brand new partnership, the businesses will launch G2 TechMix, a brand new content material resolution that blends TechGoal’s contextually related editorial content material with the insights, information and pattern evaluation from G2. The corporations may also introduce new website options to the TechGoal web site, resembling greater than 2.4M peer opinions from the G2 market.

“Today’s B2B tech buyers are progressing further through the buying cycle than ever before speaking to a vendor,” mentioned Rebecca Kitchens, President of TechGoal, in an announcement. “Throughout this journey, they look to trusted online sources to educate themselves on the specific solutions that will help their organizations address the challenges they face. TechTarget and G2 provide are both leaders in their respective areas, and each offers robust content experiences and different but complementary traffic sources. When combined, they add tremendous value to self-service buyers at the exact point of their research – no matter what buying stage they’re in. By exposing our content to each other’s audiences, we can bring insights that significantly better serve the needs of B2B tech buyers, which is why we are so excited about this partnership.”

This partnership intently follows TechTarget’s acquisition of Informa Tech’s digital companies, which the corporate absorbed to assist create a world platform in B2B information and market entry.