TME

Tencent Music Entertainment Group, the main on-line music and audio leisure platform in China, introduced that its QQ Music has launched the global unique music competitors THE ONE, and international music media model Billboard China would be the unique media accomplice for this competitors.

The competitors has invited proficient singers, songwriters and musicians around the globe together with TIA RAY, Lenka and Greyson Chance to behave as THE ONE ambassadors for the competitors, collectively auditioning new unique celebrities. THE ONE goals to proceed to assist proficient Chinese musicians and high-quality unique songs to go overseas and convey the voice of China to the world.

Based on this cooperation, TME will combine its main know-how, profound industrial and person insights, complete service techniques within the Chinese music business with international sources, affect and worldwide excessive requirements to supply proficient musicians with a full vary of providers from the primary demo recordings to the discharge of songs, in addition to international promotion and customised performances, which can assist Chinese stars on the world stage in all features.

THE ONE competitors will probably be segmented into three main competitors models — “Musical Work,” “Fresh Face” and “Label,” for songwriters, rising musicians and high quality labels, respectively — to supply a good stage for competitors and communication amongst various kinds of gamers with completely different audition mechanisms. Among them, the “Musical Work” unit will collect works from all around the world by TME’s Qimingxing Music Assistant, whereas on the identical time invite well-known Chinese unique musicians reminiscent of Bird Zhang, L.T. and Ma SiWei, Mikey Jiao and Chen Zhuoxuan to take part. The “Fresh Face” unit will probably be strategically mixed with Tencent Musician Platform’s New Forces mission to establish wonderful artists within the new era, whereas the “Label” unit will acquire unique music works from high-quality labels globally, introducing unbiased labels valuing the standard of music creation and the variety of music types into the world’s highlight, and bringing extra “Chinese treasures” to international music followers.

The competitors will ultimately choose and produce a conceptual music assortment of THE ONE. The assortment will probably be distributed globally by TME Music Cloud, together with however not restricted to abroad channels reminiscent of Spotify, Apple Music, YouTube and others. The assortment can even obtain huge promotional visitors assist and core sources from TME’s numerous platforms together with QQ Music, Kugou Music, Kuwo Music and Tencent Musician Platform, in addition to being featured on the Billboard China grasp music record Golden Ears. In addition, honorees can even have the chance to take part in a particular collaborative efficiency with Billboard Live in Shanghai, representing China’s high-quality unique drive on the worldwide stage to convey thrilling performances to music followers around the globe.

With this partnership, TME will proceed to strengthen its in-depth collaboration with extra music business companions, bringing extra high quality unique works and thrilling performances to music lovers around the globe. TME will proceed the exploration of worth patterns for the development of Chinese music’s international affect, supporting and accompanying the beginning and bloom of high-quality unique Chinese music.