AUSTIN, TX (December 12, 2023) – The Texas One Fund, a corporation supporting NIL alternatives for The University of Texas student-athletes, right now introduced a partnership with WME Sports, a frontrunner in athlete illustration, sports activities media consulting and property options.  The engagement is designed to uplift and increase One Fund’s potential to supply alternatives for NIL offers to all University of Texas athletes by tapping into the company’s sturdy model relationships and trade experience.

As a key element of the partnership, WME Sports may have a gross sales group primarily based in Austin working hand-in-hand with the One Fund ​​and supporting its mission of empowering UT pupil athletes.

“The partnership between the Texas One Fund and WME Sports brings together two powerhouses, providing a unique advantage to our enrolled student-athletes,” acknowledged Chris Del Conte, Athletic Director at The University of Texas. “Our student-athletes are best in class, and this partnership will supercharge the opportunities available to them.” 

“This will be a best in class partnership,” stated Mark Shapiro, President and COO of Endeavor. “The combination of WME Sports’ industry leading expertise in the space, the scale of the greater Endeavor portfolio which includes IMG and 160over90, and the attraction of the iconic Longhorns collegiate athletic program, makes for an undeniably compelling offering for student athletes in Austin.”

The Texas One Fund was created to assist NIL alternatives for The University of Texas student-athletes, partnering them with native non-profits in addition to with companies for company alternatives. 

“We are thrilled to partner with WME Sports in providing opportunities for the student-athletes we serve at The University of Texas,” stated Patrick “Wheels” Smith, President of Texas One Fund. “With the city of Austin, the state of Texas, and now adding WME Sports to our team, the sky’s the limit for corporate NIL opportunities for Texas athletes.”

WME Sports acts as an advisor growing methods for main manufacturers and properties all through collegiate sports activities and has constructed NIL companies for a variety of student-athletes throughout a number of sports activities.

About WME

WME is a number one leisure company representing the world’s best artists, content material creators and expertise throughout books, digital media, vogue, movie, meals, music, sports activities, tv and theater. Named considered one of Fast Company’s Most Innovative Companies, WME is a subsidiary of Endeavor, a world sports activities and leisure firm.

About Texas One Fund

The Texas One Fund is the premier NIL collective offering alternatives for pupil athletes at Texas. Texas One Fund, Inc. is a 501(c)(3) group created to attach student-athletes to make the most of their NIL to advertise native nonprofits. TX 1 Fund, LLC is the company extension of the Texas One Fund, and collaborates with companies to supply company alternatives for Texas athletes.

About 160/90

160over90, a part of the Endeavor community, is an award-winning cultural advertising and marketing company that elevates manufacturers by creating concepts for the world to obsess over and shared moments the place individuals really feel one thing actual. With 800+ thinkers, doers, and makers throughout each cultural nook of the globe, the company presents a full-service, channel-agnostic method and a deep connection to the individuals, locations, and properties that drive the dialog of tomorrow. Turning followers into fanatics for firms of all sizes, 160over90 works with main manufacturers together with AB InBev, Audi, DP World, Marriott International, USAA, and Visa.