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The Thai Health Promotion Foundation has taken to outer area in a bid to generate consciousness of the nation’s harmful ranges of sodium consumption.
The hilarious Public Service Announcement, created by Leo Burnett Bangkok, contains a group of area travellers within the 12 months 2047 who’re on a journey to discover a new world.
Along the best way, the group overcome alien assaults, meteorite strikes and photo voltaic storms due to their distinctive spaceship and a beneficiant provide of immediate and frozen meals. However, when the travellers lastly attain their vacation spot, they’ve all mysteriously handed away.
The Thai Health Promotion Foundation is hoping the ‘dark mystery’ of the travellers deaths will assist increase consciousness in regards to the excessive ranges of sodium in immediate and frozen meals, that are extraordinarily widespread within the nation.
The ‘New World’ marketing campaign goals to teach Thais about sodium ranges of their diets and their affect on well being. The advert warns that the extra you eat, the extra sodium you retailer, and the extra you danger your life from probably life-threatening illnesses.
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