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Noah Berger/AP
Sunday’s recreation was essentially the most watched Super Bowl in historical past.
About 123.4 million folks tuned in throughout a number of platforms, together with CBS, Paramount+, Univision and Nickelodeon, which featured commentary from SpongeBob SquarePants and associates. All collectively, greater than 200 million folks watched no less than some a part of the sport, based on CBS, which cited Nielsen and Adobe Analytics information.
The Kansas City Chiefs grew to become back-to-back Super Bowl champs Sunday after defeating the San Francisco 49ers 25-22 in time beyond regulation.
Viewership was up 7% from final 12 months’s championship recreation, which on the time held the file for essentially the most watched Super Bowl.
Sunday’s recreation additionally was essentially the most watched tv broadcast for a single community, CBS stated.
Approximately 2.2 million folks tuned into the sport on Univision, making it essentially the most seen Spanish language broadcast of the Super Bowl, CBS stated.
Several elements possible contributed to the excessive viewership. Earlier this month, Nielsen expanded its availability of “out-of-home” viewership counts – which embrace audiences at airports, accommodations, bars, and so forth. – to all 50 states.
Additionally, the sport went into time beyond regulation and, as throughout much of the season, Taylor Swift, who’s courting Chiefs tight finish Travis Kelce, was current on the recreation.
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