ANI |
Updated: Mar 25, 2023 18:29 IST

New Delhi [India], March 25 (ANI/PNN): Digital printing know-how continues to disrupt the printing business, with advances in software program and {hardware} making it simpler and extra reasonably priced for companies to provide high-quality printed materials in-house. As a consequence, many conventional printing firms are dealing with rising competitors from smaller, extra nimble startups which might be capable of supply sooner turnaround instances and extra customized service.
Despite these challenges, established printing firms are discovering methods to remain aggressive by investing in new gear, increasing their service choices, and adopting revolutionary enterprise fashions. One such firm is The Brand Genie, a full-service printing firm based mostly in Jamnagar, Gujarat.
Founded in 1997, The Brand Genie has constructed a repute for high-quality printing and distinctive customer support. But with the rise of digital printing know-how, the corporate has needed to adapt to remain related. “We realized that we needed to offer more than just printing services to compete in today’s market,” says Vishal, Co-Founder of The Brand Genie. “So we began to invest in new equipment and software that would allow us to offer a wider range of services, such as large-format printing, direct mail marketing,whatsapp advertising and marketing and promotional merchandise.”

In addition to increasing its service choices, The Brand Genie has additionally embraced a hybrid enterprise mannequin that mixes the very best of each digital and conventional printing. “We believe that there is still a place for offset printing in today’s market, especially for high-volume jobs or projects that require a special touch,” explains Prashant (Co-Founder). “But for shorter runs or projects that require fast turnaround times, digital printing is the way to go.”
To obtain this hybrid strategy, The Brand Genie has invested in a spread of kit, together with high-speed digital presses, offset presses, and large-format printers. This permits the corporate to supply its purchasers. The high quality and consistency of printing, mixed with the velocity and adaptability of digital printing.
Despite the challenges dealing with the printing business, The Brand Genie stays optimistic concerning the future. “We believe that there will always be a need for high-quality printed materials, especially in industries like marketing and advertising,” says Vishal. “And as long as we continue to adapt and innovate, we’re confident that we’ll be able to stay ahead of the curve and remain a leader in the printing industry for years to come.”
This story is offered by PNN. ANI is not going to be accountable in any manner for the content material of this text. (ANI/PNN)