A handful of Xbox titles might quickly lose their exclusivity standing and transfer to platforms like PlayStation and Nintendo Switch. Good information for gamers who personal these platforms. Not so for everybody. Rather than rejoice that extra individuals could possibly get pleasure from their beloved video games, components of the Xbox group are livid about what they think about a betrayal.

Over the previous month, the gaming world has been awash in hypothesis that titles like Sea of Thieves, Hi-Fi Rush, and now Indiana Jones and the Great Circle will now not be accessible solely on Xbox. “A new multiplatform approach for certain Xbox games is emerging inside Microsoft,” The Verge wrote over the weekend, ”with the corporate weighing up which titles will stay unique and [which] will seem on Switch or PS5 sooner or later.”

For the time being, these rumors are simply that. That hasn’t stopped some members of the Xbox fan group, together with influencers, from withdrawing their help or outright declaring the platform lifeless. As noticed by VGC, a number of notable fan accounts are already protesting with movies and posts on X. In one video, creator Riskit4theBiskit proclaims he’ll “need to process this” and says he’s getting off X for the day. “If this is true, I think it’s a massive misstep,” he provides. “I think as a fan and a supporter of the brand for 20 years, I’ve put hundreds of thousands of dollars into this brand over time. It does feel like a bit of a betrayal.” Others are posting receipts from buying and selling of their Xbox consoles.

The fan response has been so excessive that late Monday Xbox head Phil Spencer addressed the group straight. “We’re listening and we hear you,” Spencer tweeted. “We’ve been planning a business update event for next week, where we look forward to sharing more details with you about our vision for the future of Xbox.”

Spencer’s assertion didn’t quell a lot. Shortly after it was posted, Xbox-focused account Klobrille, which has greater than 158,000 followers on X, posted that listening “will not be enough,” and that Microsoft wanted to comply with by on “previously made statements.”

Further replies to Spencer’s tweet proceed the refrain of dissatisfaction: “Bringing Xbox to multiplatform will devalue the platform, please don’t,” wrote one person. Another wrote that the transfer away from exclusives would let “the whole gaming world down.” More succinctly, another: “F Xbox.”

Spencer has been clear for years that he’s hardly occupied with interconsole battle. “We’re in the entertainment business. The biggest competitor we have is apathy over the products and services, games that we build,” he mentioned throughout a 2020 interview. Furthermore, Spencer described such “tribalism” distastefully. “There is a core that just really hates the other consumer product. Man, that’s just so off-putting to me … To me, it’s one of the worst things about our industry.”

Exclusivity hasn’t helped Microsoft beat its competitors, both. Last yr, throughout its courtroom battle with the Federal Trade Commission over its $69 billion acquisition of Activision Blizzard, Microsoft said in a courtroom submitting that Xbox had “lost the console wars” and “has consistently ranked third (of three) behind PlayStation and Nintendo in sales.”

During a hearing on the matter, when asked directly if Xbox had lost said wars, Spencer referred to them as “a social construct within the community.”

Next week, Spencer will presumably announce something sure to excite or enrage hardcore Xbox fans. Regardless of which way it goes, the recent dustup has demonstrated that brand loyalty and console allegiance, taken to the extreme, have birthed a toxic culture in gaming. There is no superiority to be won by owning a PlayStation or an Xbox; it is a personal choice best made when considering what specs, price, or other amenities work best for the individual. Brands, like companies, like jobs, will never love you back. Microsoft’s play is to win eyeballs and make money—and by diversifying its options, it certainly will.