Smaller bottles of Fireball don’t comprise whiskey, however a mix of malt beverage, wine and extra flavors and colours. Customers are suing the corporate for fraud, alleging the packaging is deceptive.

U.S. District Court for the Northern District of Illinois

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U.S. District Court for the Northern District of Illinois

Smaller bottles of Fireball don’t comprise whiskey, however a mix of malt beverage, wine and extra flavors and colours. Customers are suing the corporate for fraud, alleging the packaging is deceptive.

U.S. District Court for the Northern District of Illinois

Consumers are suing Sazerac Company, Inc., the makers of Fireball whiskey, for fraud and misrepresentation, because the mini bottles of the alcoholic beverage do not really comprise whiskey.

The smaller bottles, named Fireball Cinnamon, are created from a mix of malt beverage and wine, whereas the whiskey-based merchandise are referred to as Fireball Cinnamon Whisky, in keeping with the company website.

The 99-cent bottles are offered in 170,000 shops, together with gasoline stations and grocery shops, prompting some clients to marvel what merchandise they presumed to comprise liquor had been doing there, the complaint says.

Upon nearer inspection, clients realized the outline of the product was “malt beverage with natural whisky & other flavors and carmel color,” insinuating whiskey is an ingredient used within the drink, when it really makes use of whiskey taste, in keeping with the category motion lawsuit, which was filed earlier this month within the U.S. District Court for the Northern District of Illinois (cq).

“What the label means to say is that the product contains ‘natural whisky flavors & other flavors,’ but by not including the word ‘flavors’ after ‘natural whisky,’ purchasers who look closely will expect the distilled spirit of whisky was added as a separate ingredient,” the grievance says.

The lawsuit additional states that given the shortage of whiskey, 99 cents for a 1.7 fluid ounce bottle is overpriced.

The Sazerac Company was not instantly obtainable for remark.