A 3-language romantic video tune by famend Indian-American singer Vidya Vox on weddings in Kerala has garnered over one million views on YouTube, highlighting the State’s attraction as a really perfect vacation spot for weddings and honeymooners. The three-and-a-half-minute Shubha Mangalyam… video tune, that includes lyrics in English, Hindi and Malayalam, portrays a non-Malayali couple celebrating their wedding ceremony in Kerala and having fun with the picturesque attraction of the State.

Vidya accomplished this lilting music observe — a singular mash-up of Western pop with Indian classical — in collaboration with Kerala Tourism this mid-summer. The tune has garnered constructive responses from viewers, successfully incomes a world attraction about ‘God’s Own Country’ as a fascinating wedding ceremony vacation spot.

Shot throughout south-central Kerala’s scenic landscapes of Alappuzha backwaters, Wagamon hills and Marari seashore, Shubha Mangalyam… has achieved over 10 lakh views on YouTube in simply two months, thanks additionally to its catchy melody and spectacular visuals. Comments present the viewers’ admiration for Kerala’s pure magnificence in addition to its suitability as a marriage vacation spot.

Shubha Mangalyam…, which has garnered recognition throughout different social media platforms similar to Facebook, Instagram, and Twitter, continues to development. It additionally serves as a software that promotes the attraction of Kerala throughout the globe.

The video comes simply eight months after Travel + Leisure India & South Asia magazine declared Kerala as the best wedding destination. The selection was on the idea of a ballot by the journal’s readers from varied vacationer locations in India. Last 12 months, Kerala Tourism organised a publicity marketing campaign at airports and on social media platforms to advertise the State as a really perfect tourism vacation spot. The campaigns have buttressed the development of selecting the State as a most popular wedding ceremony vacation spot.