TikTok has been chosen by the European Broadcasting Union because the official leisure associate for the Eurovision Song Contest 2023.

The video app has registered greater than 7.8 billion video views for #Eurovision.  

Eurovision will happen in Liverpool on behalf of Ukraine, who gained the competition due to Kalush Orchestra in 2022. Ukraine can be celebrated and represented all through the Eurovision Song Contest.

As the official leisure associate for the second 12 months, TikTok will characteristic specifically created livestreams, unique performances in app, music playlists and behind-the-scenes content material.

Mae Muller is the UK consultant for the competition, following a course of overseen by Tap Music. The EMI artist introduced to her followers on TikTok that she can be performing I Wrote A Song, which is obtainable on the TikTok Sounds Page.

Mae Muller posted a video encouraging followers to affix her Eurovision journey to Liverpool, which now has over 1.2m views. She has greater than 559,000 followers and 4.7m likes on her content material.

Sam Ryder, who earned second place for the UK final 12 months, is among the greatest UK artists on TikTok. Ryder can be TikTok’s official Eurovision ambassador for 2023.

TikTok amassed three billion views for the official hashtag #Eurovision2022 and over 5.8m tuned in throughout the three LIVE streams, broadcast from Eurovision’s TikTok account, the 2 semi-finals and the grand remaining itself. The grand remaining achieved 3.3m distinctive viewers alone and generated in extra of 250,000 feedback from these tuning in.

We’re excited to deliver the magic of the world’s largest reside music occasion to our neighborhood

Rich Waterworth

Rich Waterworth, general manager operations Europe, TikTok, mentioned: “Entertainment is on the coronary heart of TikTok, and we’re excited to associate with the Eurovision Song Contest as soon as once more to deliver the magic of the world’s largest reside music occasion to our neighborhood. We’ve seen Eurovision legends begin their journeys on TikTok, just like the UK’s Sam Ryder and Eurovision songs thrive on the platform effectively past the competition itself, like Maneskin‘s Zitti E Buoni. We cannot wait to see what Eurovision 2023 has in retailer.”

Martin Österdahl, government supervisor of the Eurovision Song Contest, mentioned: “Millions of new Eurovision Song Contest fans discovered the event through TikTok last year and we know millions more will be excited by this year’s extra special event in Liverpool. Both the Eurovision Song Contest and TikTok provide an international platform for discovering fresh new music and artists and we look forward to working together in creating more huge hits in 2023.”

Susan Finnegan, Destination Liverpool business director, added: “We’re delighted to be partnering with TikTok, showcasing our iconic city on a global stage and telling the authentic story of Liverpool through the eyes of visitors – the content creators.”

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