Tim McGraw — the Grammy-winning singer and prolific actor — is venturing additional into Hollywood, launching a media firm with backing from Skydance Media.

The banner, named Down Home, is described as a brand new leisure, media, and advertising and marketing firm and can be primarily based in Nashville. McGraw is launching Down Home along with his administration firm EM.Co and social content material studio Shareability.

Shareability’s founder, Tim Staples, is Down Home’s co-founder and CEO, whereas EM.Co’s Brian Kaplan, additionally a co-founder, will function Chief Strategy Officer.

According to right this moment’s announcement Down Home will join “McGraw’s country music audience with Hollywood and brands by producing film, TV, and digital media that focus on relatable stories that capture the essence and spirit of everyday Americans.”

As a part of the deal, Skydance will develop movie and television initiatives with the corporate. Skydance’s David Ellison will serve on the Down Home board, and the corporate is already in improvement on two scripted sequence in improvement with Top Gun: Maverick producers. The Down Home slate is led by Joel Bergvall, head of movie and tv.

Down Home additionally secured non-public funding from Nashville-based TriScore Entertainment and The Laurel Group, the latter of which can proceed to advise the corporate.

“Country music has always been about storytelling,” says McGraw, who most lately starred in Yellowstone spin-off 1883. “Our stories are honest vignettes of life and family and community. I think there’s a longing for that. For me, that’s Down Home. That’s how I grew up, those are the stories I like to tell, and that’s what I want our company to be about.”

“Tim McGraw is an outstanding artist and entertainer. He is truly gifted at telling stories across mediums that deeply connect with the audience and has built an unmatched community of fans around the world,” says Ellison. Adds Staples: “From 1883 to Friday Night Lights, or songs like ‘Humble and Kind’, Tim McGraw knows how to connect with this audience in a way that can be really powerful for both Hollywood and brands.”

The firm additionally plans to ascertain a social content material studio to nurture Nashville’s rising expertise, fostering connections throughout music, sports activities, leisure, and types. Says Kaplan, “We’re thrilled to be a part of the next chapter in Nashville’s evolution, empowering artists and visionaries to create a new hub for storytelling that combines talent, passion, and innovation.”

Down Home will set up a social content material studio that may give attention to native Nashville expertise by, in line with the announcement, “fostering connections across music, sports, entertainment, and brands.” Says Kaplan, “We’re thrilled to be a part of the next chapter in Nashville’s evolution, empowering artists and visionaries to create a new hub for storytelling that combines talent, passion, and innovation.”

McGraw was represented within the transaction by EM.Co. He can be repped by CAA.