Hyderabad: Asia’s biggest digital entertainment festival IndiaJoy, will be held this year virtually from 16th to 19th November. Mobile Premier League (MPL), an esports and skill gaming platform has become the presenting sponsor of IndiaJoy 2021. The annual event is hosted by Telangana Virtual Animation and Gaming Association (TVAGA) and supported by the Government of Telangana.

The digital entertainment festival, in its fourth edition, is bringing together businesses, business leaders, content creators, professionals across gaming, animation, digital media, and entertainment sectors, and will feature VFX, OTT Pulse, Influencer Conference, and DesiToons.

K T Rama Rao, Minister for Municipal Admin & Urban Dev, Industry & Commerce, ITE&C, Government of Telangana, said, “In the past three editions, IndiaJoy has played a significant role in boosting the AVGC sector in Asia. It has also helped shine a spotlight on the city of Hyderabad as one of the important hubs in the global digital entertainment industry. The Media & Entertainment sector is expected to grow at a CAGR of 13.7 per cent to reach Rs 2.23 trillion ($30.6 billion) by 2023.”

“Telangana government has been at the forefront of harnessing the new digital entertainment revolution that requires a State to promote the use, adoption, and adaptation of cutting-edge technologies. We continue to build a robust ecosystem, infrastructure base to promote leading-edge technologies which is a must for success. Initiatives such as Image Towers and hosting global scale events like IndiaJoy which encompass Animation, VFX, OTT, and Gaming have catalysed the growth of the sector both in Hyderabad and in India. Our vision is to make IndiaJoy an event that the world looks forward to every year,” he added.

Jayesh Ranjan, principal secretary of the Industries & Commerce (I&C) and Information Technology (IT) Departments, Government of Telangana said.  “India has lately seen tremendous growth in the creative tech & digital sector (AVGC Sector) with an estimated reach of Rs 3 lakh crore (approximately $44 billion) by 2024. Hyderabad has always been the epicentre of growth in this sector & Telangana government has played a key role in promoting this ecosystem. Now we are at a juncture witnessing rapid growth, it entails a lot of strategic value to keep the momentum by continuing to support such a mega event like India Joy.”

“Hyderabad has emerged as the next big gaming destination after Bengaluru, and an event like IndiaJoy—which brings together all stakeholders under one roof—will further boost engagement within the sector. Our vision at MPL is to revolutionise the mobile gaming and esports landscape not just in India but the world and we look forward to sharing our experience and insights and delve deeper into ideas that will propel the industry forward,” said Sai Srinivas, co-founder, and CEO, Mobile Premier League (MPL).

Sunil Chakravarthi, programme director, IndiaJoy, expressed “Over 500 delegates, over 18,000 participants (from over 50 countries), 200 tracks, and 100 panel discussions confirmed already, we have already witnessed a 2.5X increase in participants this year, nothing less than an International physical event that is full of Joy, yes Virtual is Reality.”

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