The total TV sports activities market is anticipated to the touch Rs 9,830 crore and sports activities digital revenue will hit Rs 4,360 crore by FY26, in response to a report. The digital income for sports activities, which was Rs 1,540 crore in FY21, is anticipated to develop three-fold to Rs 4,360 crore in FY26, it added.

While Cricket continues to dominate the sports activities viewership in India with the IPL season having essentially the most important affect, different non-cricketing franchise-based occasions similar to kabaddi, soccer, kho-kho and so forth are additionally witnessing traction.

In the primary 9 months of 2022, the sports activities viewership in India stood at 722 million and is estimated to surpass the 776 million viewership of the pre-Covid yr of 2019, as per the report.

The digital income for sports activities is rising with a excessive double-digit CAGR of twenty-two per cent, stated the joint report by trade physique CII, KPMG and India Broadcasting Digital Foundation.

“The same is likely to be driven by organic growth in the number of OTT viewers in India, as well as an increase in consumption of sports on OTT, fuelled by the convenience of anywhere viewing,” the report stated.

The commercial revenues for sports activities properties on digital platforms are prone to be pushed by “robust advertiser interest” in digital and better fill charges in comparison with different content material genres.

“The subscription revenues for sports are expected to grow on the back of an increase in OTT subscriptions, and a visible, concerted effort by OTT platforms to move towards an SVOD future (subscription video on demand),” it added.

However, regardless of the fast progress of digital consumption in the previous few years, the TV sports activities market remains to be anticipated to be greater than twice the general digital sports activities market “in the medium to long term”, in response to the report.

TV, the standard platform for sports activities consumption and monetisation, is “likely to remain highly relevant for the foreseeable future,” it added.

The total TV sports activities market was estimated at Rs 7,050 crore in FY21.

“The same is expected to reach Rs 9,830 crore in FY26; growing at a steady CAGR of 7 per cent,” the report added.

According to the report, the TV advert income for sports activities progress is anticipated to be a premium to the general TV market progress, given the benefit that sports activities as a style get pleasure from over different genres.

“Subscription revenues for sports are likely to be driven by the increase in TV House Hold penetration, upselling of packs (including sports channels), and organic growth in Pay TV ARPUs,” it added.

According to the Broadcast Audience Research Council (BARC) estimates, TV reached 210 million households in 2020, translating into 900 million people who watch TV.

Still, sports activities viewership on TV is underpenetrated in India, with important headroom for progress. It contributes solely 3 per cent of the whole viewing on tv as in comparison with developed international locations such because the US the place the quantity is nearer to 10 per cent.

“We expect that with the continued encouraging performance of Indian cricketers and other athletes on the global stage, this gap will steadily reduce over the years to come,” the report stated.

Cricket continues to dominate sports activities viewership and attain in India, with the IPL season being the biggest affect sports activities property on TV.

The total quantity of stay cricket content material telecast in India stands at 16,217 hours until Week 44 of 2022. This has already crossed 15,506 hours in 2021.

“No other sport comes close in terms of both volume of content as well as the reach,” it stated.

However, some non-cricketing leagues are seeing traction, it added.

Now the “viewership of other non-cricket sports has been steadily growing and stands at a reasonable 20 per cent in 2022” to date, the report stated.

Some different a number of franchise-based sporting leagues — similar to kabaddi, soccer, kho-kho and so forth — have additionally proliferated in India.

This is ensuing within the availability of sporting content material for nearly across the yr to the viewers, the report famous.