A new creative house and production company that will focus on content centred around social and environmental issues has launched in the UAE.

Impact Entertainment Media (IEM), based in the UAE and the Netherlands, will create “programmes with purpose”, it said in a statement.

These programmes, which range from docuseries to reality TV and competition shows, will be created for networks and streaming platforms.

IEM added that it has over 45 innovative show concepts in creative development, including dating shows with a difference, adventure, impact investment and climate-conscious competitions.

“Our mission is to make a difference and to do that, we have to put entertainment front and centre. Only content that really engages people can create awareness, inspire the will to change, and bring about a fairer, safer and happier world,” said IEM founder and chief inspiration officer, Kim Guillemard.

“At IEM, we want to celebrate the good being done in the world as well as the challenges that still need to be tackled and solved. We’re not trying to change people. We are trying to inspire them to become part of the change.

“I’ve been to the World Economic Forum, to Venture Capital Forums, to conferences and talks galore. Some of these are brilliant, inspiring and insightful. But no one has really figured out how to make large numbers of people understand, engage and take action. That’s the purpose of social impact entertainment – which may easily become the fastest growing niche of the entertainment sector,” she added.

IEM said that it would represent its original show concepts at MIPCOM in Cannes from October 11-14.