Variety has added further audio system and panels to its lineup for its 2024 Entertainment Summit at CES on Jan. 10 on the Aria. They embody Rebecca Panico, VP, world head of media, Hilton; Alexys Coronel, head of U.S. leisure and telecommunications, Amazon Ads; Jed Dederick, Chief Client Officer, The Trade Desk; and TikTook star Leenda Dong.

Panico and Dederick be a part of Joe Cady, Executive VP, superior promoting & partnerships, NBCUniversal, within the panel “Streaming Success” to debate how advertisers and entrepreneurs are embracing the way forward for digital media shopping for.

Coronel will take part in a highlight dialog on the facility of fandom and the flexibility to strategically join content material and commerce.

In different new highlights, TalkShopLive CEO and co-founder Bryan Moore will dive into how stay buying, video commerce and serialized content material sits on the intersection of retail and media.

TikTook star Dong (@yoleendadong) will communicate on how she shapes her digital storytelling to have interaction along with her over 17 million followers.

Additional new audio system embody: Michael Scott, VP, advert gross sales & operations, Samsung Ads; Elana Sulzer, head of leisure, Snap; Raja Rajamannar, CMO, Mastercard; Jenefer Brown, EVP & head of worldwide merchandise and experiences, Lionsgate; JiYoung Kim, chief product & companies officer, GroupM & president, GroupM Nexus, North America; Jason Wong, SVP product, Disney Entertainment & ESPN Technology; Greg Reed, head of expertise innovation and partnerships, Universal Pictures; and Colin Petrie-Norris, chief income and platform officer, Comcast/Charter’s Xumo.

These panelists be a part of already introduced audio system Steve Huffman, co-founder and CEO, Reddit; Rita Ferro, president, promoting gross sales, Disney; Catherine Halaby, head of leisure, TikTook; Amy Reinhard, president, promoting Netflix; Charlie Collier, president, leisure, Roku; and Marija Radulovic-Nastic, CTO, Electronic Arts.

The Trade Desk is a premier accomplice of the summit. Amazon Ads and TalkShopLive are official companions of the summit. Audacy, Deloitte, EY, NagraVision and Samsung Ads are supporting companions of the occasion.

The Variety Entertainment Summit is open to all CES registrants at no additional cost. To see the complete agenda and register, head to http://variety.com/ces