By Danielle Pierce

Whoever you’re, no matter brings you to us, we’re unconditionally dedicated to serving to you reside your finest life. We cease at nothing to verify everybody we deal with receives world-class care.

This is the highly effective model assertion on the coronary heart of VCU Health’s new model platform.

Capturing suggestions and enter from hundreds of sufferers, staff members and the group, the “UN” model was designed to inform the story of VCU Health’s unwavering dedication to offering glorious healthcare experiences.

The new platform is rooted in 9 interchangeable and customizable “UN” phrases, each purposefully chosen to seize the spirit of VCU Health:

• UNwavering compassion
• UNdeniable proof
• UNbreakable resolve
• UNmatched care
• UNrelenting hope
• UNbelievable pleasure
• UNlocking solutions
• UNwavering dedication
• UNstoppable dedication

“These phrases were not chosen at random. They were identified after listening to patients, their families, team members, community members, partners and many more,” stated Marlon Levy, M.D., interim senior vp of VCU Health Sciences and CEO of VCU Health. “These words were selected because they authentically represent VCU Health.”

From the devoted staff members to the sufferers we serve, “UN” model platform offers us distinctive methods to share the story of VCU Health. (VCU Enterprise Marketing and Communications)

The new platform is strategically aligned with Virginia Commonwealth University’s model for a extra cohesive feel and appear throughout all well being care and educational campuses.

“This is the first brand platform that unites the university and health system so that we’re speaking with one voice,” stated Grant J. Heston, vp for Enterprise Marketing and Communications. “This enterprise brand showcases VCU and VCU Health’s distinctive excellence by focusing on what makes us so special — our people.”

The “UN” model supplies a chance for all VCU Health staff members to speak about our work and who we’re differently – a means that units us other than different hospitals and well being programs. It’s additionally a means for us to inform our story on to the sufferers that we serve.

“The platform was developed as a foundation upon which we tell the stories of our providers and team members and the work they do every day to preserve and restore health for all people of Virginia and beyond. It provides a lens through which we can talk about who we are in a way that is unique to us,” stated Kendra Gerlach, affiliate vp of technique and advertising for VCU Health. “When sufferers see our tales and see our model, my need is that they discover hope and reassurance that once they come to us they are going to be in good palms.” 

The new model platform will formally kick off with the launch of the brand new VCU Health commercials on Sunday, Jan. 28. Be looking out for them throughout the National Football League’s AFC championship recreation in your native CBS affiliate.

As part of the launch, the VCU Health News middle can even publish a collection of tales to spotlight the platform. Last month, VCU Health staff members had been requested to share their tales and “UN” phrases at occasions all through the well being system. The pleasure was palpable. Thousands of staff members stopped by to take footage, choose up gear, and to tell us, in their very own phrases, what makes VCU Health so distinctive.

We’re excited to share a few of these tales with you, beginning with a tremendous story of unwavering dedication that led three VCU Health staff members on a journey to reunite members of the family that had been separated for greater than three many years.